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How We Generated 1750+ Leads for Local Chiropractor: Case Study

Updated: Nov 1, 2022


Charlotte Spine and Pain Relief Center is a chiropractic office in Charlotte, NC. The founder of this office is Dr. Kelly Helmendach, who has over 25 years of experience in chiropractic care. Dr. Kelley is committed to her patients by learning the latest advancements in health enhancement and weight loss to ensure each patient gets the personalized treatment needed to feel better and become more healthy.

At Charlotte Spine and Pain Relief Center, their chiropractic team is ready to meet with you to discuss your needs. They will help to design a program that is right for you. Many people dismiss chiropractic as being something only for back pain, but chiropractic treatment can be used to treat a wide variety of physical issues, such as migraines and headaches, chronic pain, carpal tunnel, pain due to injury or muscle strain, and much more!

Active lead generation and attracting new clients is essential for chiropractic offices and should be part of all chiropractor's overall marketing strategies. Charlotte Spine and Pain Relief Center came to GenTech Marketing to increase lead generation, improve conversion rates and increase sales and revenue. With GenTech Marketing being the industry leaders in generating sales and leads through Facebook and Instagram ads, Charlotte Spine and Pain Relief reached out to us.

The Process:

After meeting with Charlotte Spine and Pain Relief Center and discussing their goals, GenTech decided to utilize Direct Messaging Ads on Instagram and Facebook to increase lead generation for Charlotte Spine and Pain Relief. When a user clicks this type of ad, they will be sent to your direct message (DM) inbox where they can start a one-on-one conversation with your brand. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business.

Geotargeting advertising is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality. Since Charlotte Spine and Pain Relief is a local chiropractor, we utilize geotargeting to target an audience in their geographic location. This allows Charlotte Spine and Pain Relief to define who sees their promoted ads on social media platforms based on where their intended audience is located.

GenTech utilized the power of offering an initial low upfront investment. The strategy we use in our Facebook and Instagram ads is a good quality video or image that calls out the audience with an OFFER, a HOOK, and a CALL TO ACTION (CTA)! This formula produces ads that convert. Selling the first session at a lower price, gets customers through the door of Charlotte Spine and Pain Relief. The objective of this strategy is to increase brand awareness, lead generation, brand consideration, and messages.

Facebook and Instagram ads are a very powerful tool because they exchange money for attention. By advertising across both platforms, Charlotte Spine and Pain Relief will have more opportunity to reach their target audience. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing.

To accomplish these goals, GenTech Marketing utilized Facebook and Instagram targeted ads that reached a geographic location to show their ads to the right audience, on the right platform, at the right time!


The Results:

The marketing campaign ran by GenTech Marketing for Charlotte Spine and Pain Relief Center resulted in 1.6 million impressions by 400,348 people. The company is in a city of Charlotte with a population of 873,000 people. That means that 45% of people living in Charlotte saw the ad for Charlotte Spine and Pain Relief Center. This campaign generated 1750 message conversions, which is a 877% increase in leads and 3.76X return on ad spend (ROAS). Let us remind you, this is a local chiropractor! The strategy utilized in the direct messaging ads proved to be extremely effective for this local chiropractor.

GenTech Marketing is a results driven agency. When we say ‘result driven’, we’re talking about an agency that: has systems in place to monitor the websites and other deliverables it creates, knows how to gauge success and respond to downward trends, and has a proven track record of successful execution. As a results focused marketing agency, we are dedicated to growing sales, leads and overcoming any business plateaus! And that is exactly what we do.

For expert help with lead generation for chiropractors, contact us today.

Get Started Today:

Working with GenTech Marketing, the best marketing agency in Tampa, Florida, we always go above and beyond for our clients to make sure you are getting the highest return on investment. We will never recommend a service that is not worthy of your investment. We consider your business as if it was our own. Having been in the industry for 7 years, we know what works and what doesn't. Our experts are able to advise you on the strategies that we have found to work for other businesses in your industry so that you are not wasting your time and money with "testing".

If you have been thinking about growing your business, but aren't sure where to start, let's hop on a 30 minute discovery call! This is a no pressure call to go over your current strategies and your goals. The worst that can happen is that you learn some new marketing strategies and implement them yourselves, but the upside is that we are a good fit and we can scale your business and help you reach your business goals!

Click here to schedule a call today. We are excited to speak with you!


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