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How We Generated 1750+ Leads for Local Chiropractor: Case Study

Updated: Nov 1, 2022


Charlotte Spine and Pain Relief Center is a chiropractic office in Charlotte, NC. The founder of this office is Dr. Kelly Helmendach, who has over 25 years of experience in chiropractic care. Dr. Kelley is committed to her patients by learning the latest advancements in health enhancement and weight loss to ensure each patient gets the personalized treatment needed to feel better and become more healthy.

At Charlotte Spine and Pain Relief Center, their chiropractic team is ready to meet with you to discuss your needs. They will help to design a program that is right for you. Many people dismiss chiropractic as being something only for back pain, but chiropractic treatment can be used to treat a wide variety of physical issues, such as migraines and headaches, chronic pain, carpal tunnel, pain due to injury or muscle strain, and much more!

Active lead generation and attracting new clients is essential for chiropractic offices and should be part of all chiropractor's overall marketing strategies. Charlotte Spine and Pain Relief Center came to GenTech Marketing to increase lead generation, improve conversion rates and increase sales and revenue. With GenTech Marketing being the industry leaders in generating sales and leads through Facebook and Instagram ads, Charlotte Spine and Pain Relief reached out to us.

The Process:

After meeting with Charlotte Spine and Pain Relief Center and discussing their goals, GenTech decided to utilize Direct Messaging Ads on Instagram and Facebook to increase lead generation for Charlotte Spine and Pain Relief. When a user clicks this type of ad, they will be sent to your direct message (DM) inbox where they can start a one-on-one conversation with your brand. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business.

Geotargeting advertising is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality. Since Charlotte Spine and Pain Relief is a local chiropractor, we utilize geotargeting to target an audience in their geographic location. This allows Charlotte Spine and Pain Relief to define who sees their promoted ads on social media platforms based on where their intended audience is located.

GenTech utilized the power of offering an initial low upfront investment. The strategy we use in our Facebook and Instagram ads is a good quality video or image that calls out the audience with an OFFER, a HOOK, and a CALL TO ACTION (CTA)! This formula produces ads that convert. Selling the first session at a lower price, gets customers through the door of Charlotte Spine and Pain Relief. The objective of this strategy is to increase brand awareness, lead generation, brand consideration, and messages.