Introduction
Our client, SPF Screens & Awnings, is the premier brand for top-notch screens and awnings. The company prides itself on quality services, yet faced significant challenges in their lead generation before partnering with GenTech Marketing. SPF Screens & Awnings partnered with GenTech Marketing with a clear mission: to enhance lead quality, boost lead generation, cut down on customer acquisition costs, and ensure a steady flow of high-quality leads into their sales pipeline.
Challenges Faced
SPF Screens & Awnings encountered significant hurdles that hindered its growth trajectory. Their primary challenges included:
Cost per Lead: In Florida's competitive market for high-ticket services, the company struggled to acquire quality leads at an efficient cost.
Lead Quality: SPF struggled with generating high-quality leads for their high-ticket services, which impacted their sales conversion rates.
Effective Lead Generation: SPF faced difficulty in generating a consistent flow of qualified leads for their specialized services. Given the nature of their high-ticket services, the acquisition of quality leads was paramount but proved to be a persistent challenge.
Solutions Implemented
GenTech Marketing devised a multi-faceted strategy to address these challenges:
Meta Ads: We introduced meta ads, directing leads to targeted landing pages to improve lead quality significantly. Utilizing meta ads strategically to reach a wider audience and improve lead quality.
Ad Optimization: We continuously optimized the ad campaigns to maximize cost efficiency, refining audience targeting and placements for better reach.
Focused Landing Page: Directed leads to optimized landing pages to enhance user experience and encourage higher-quality conversions. Redirecting leads to a meticulously designed landing page, resulting in a noticeable increase in lead quality and conversion rates.
Creative Video Content: To capture audience attention and engagement, GenTech utilized TikTok-style videos and engaging before-and-after video content, providing a fresh, creative approach to their marketing campaigns.
Advanced Audience Targeting: Leveraged advanced audience segmentation to target specific demographics, improving conversions. Employing targeted advertising strategies, such as lookalike audience targeting and interest-based audience segmentation, to enhance lead generation efficiency.
Results Achieved in 5 Months
GenTech Marketing’s strategies yielded remarkable results for SPF Screens & Awnings:
Leads Generated: A significant influx of 2,047 high-quality leads within the first 5 months of working with GenTech, showcasing the efficiency of our marketing strategies in attracting and engaging potential customers.
Deals Closed: SPF successfully closed 126 deals within the first 5 months of working with us, indicating a significant improvement in the lead quality, conversion rate and sales performance.
Total Deal Amount: An impressive $1M in generated revenue from the closed deals, underlining the substantial financial impact of the marketing strategy.
Return on Investment (ROI): Achieved an outstanding 3.1X ROI, demonstrating the effectiveness and profitability of the implemented strategies in driving revenue growth and maximizing marketing investments.
Conclusion
In just 5 months, SPF Screens & Awnings' partnership with GenTech Marketing has proven to be successful by hitting a huge milestone of $1M in revenue through our marketing efforts. By implementing innovative strategies and refining targeting techniques, SPF Screens & Awnings' witnessed exponential growth within their first 5 months of partnering with us.
GenTech Marketing’s innovative solutions not only met the challenges faced, but also exceeded expectations, solidifying SPF Screens & Awnings' position as a leader in the sun protection industry.
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