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How We Scaled an Insurance Company To Over a 10-Figure Evaluation: Case Study

Updated: Nov 1, 2022



Background:

Star Nsurance is a Licensed vehicle & health insurance broker, offering affordable car & health care plans. For the past 10 years, 90% of their written plans used to be for car insurance.


The Process:

The owner of Star Nsurance approached us to help them generate more health insurance leads. They always relied on the typical lead generation methods in the industry: buying lead lists, cold calling, organic searches, or referrals. These methods are not scalable. After our initial meeting, the owner learned the power of delegating lead generation and utilizing Facebook Ads to generate leads. Almost immediately he removed the most tedious (yet necessary) lead generation tasks off his plate, giving it to our specialists. All of a sudden he went from 5-10 policies, to over 100 a day. At this point we focused on what was working, helped him create more back end systems that allowed him to convert more leads, and scaled everything up.


We started them with our Facebook Ad strategy with a reasonable ad budget . It wasn't long before they saw leads coming in and converting into paying clients. They increase their ad budget by week 1.


The Results:

GenTech Marketing increased impressions by 7300% , increased the monthly revenue by 4056%, and increased the conversion rate to 80% for Star Nsurance. Having implemented our systems and processes, Star Nsurance started to see the amount of prospects they were able to convert without actually personally contacting them via the different platforms.


When Star Nsurance partnered with GenTech Marketing, they wanted to boost their health insurance clientele. After we started working with them, they started writing more health insurance policies than car insurance policies. They went from having no systems and processes in place, to having more booked and qualified leads.



Get Started Today:

Working with GenTech Marketing, we always go above and beyond for our clients to make sure you are getting the highest return on investment. We will never recommend a service that is not worthy of your investment. We consider your business as if it was our own. Having been in the industry for 5 years, we know what works and what doesn't. Our experts are able to advise you on the strategies that we have found to work for other businesses in your industry so that you are not wasting your time and money with "testing".


If you have been thinking about growing your business but aren't sure where to start, let's hop on a 30 minute discovery call. This is a no pressure call to go over your current strategies and your goals. The worse that can happen is that you learn some new marketing strategies and implement them yourselves but the upside opportunity is that we are a good fit and we can scale your business and help you reach your business goals!


Click here to schedule a call today. We are excited to speak with you!



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