top of page

Why Your Business Needs Video Marketing Now More Than Ever

What is Video Marketing?

Video marketing is a type of marketing strategy that involves using video content to promote and market a brand, product, or service. It's a form of digital marketing that utilizes videos to communicate a message, tell a story, or showcase a product.

Video marketing can take many forms, including product demos, explainer videos, customer testimonials, how-to videos, and brand stories. Videos can be distributed on various platforms, such as social media, YouTube, email campaigns, landing pages, and other digital marketing channels.

The goal of video marketing is to engage the audience, build brand awareness, educate, and ultimately drive conversions or sales. Video content has become increasingly popular among marketers due to its ability to grab attention, convey emotion, and deliver information in an engaging and memorable way.

What Platforms Should I Use?

When it comes to video marketing, there are several platforms that are ideal for sharing and promoting video content. YouTube is the largest video-sharing platform with over 2 billion monthly active users, making it an essential platform for video marketing. Facebook, with over 2.8 billion monthly active users, offers video sharing and embedding capabilities, as well as features like Facebook Live and Watch Party to engage viewers in real-time.

Instagram, with over 1 billion monthly active users, is focused on visual content and offers features like IGTV, Instagram Stories, and Instagram Reels. LinkedIn is a professional networking platform that offers LinkedIn Live and native video uploading for B2B video marketing. Finally, TikTok is a platform for short-form video content that is popular among younger audiences. It's crucial to consider the target audience and campaign goals when choosing a platform for video marketing.

What Are The Benefits?

Video marketing can bring several benefits to businesses and brands, including higher engagement rates, improved conversion rates, and better search engine optimization. Video content can also enhance brand awareness, making it an effective tool for increasing reach and exposure. Videos can communicate complex information in an engaging and easy-to-understand way, leading to better communication and education.