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YouTube Shorts vs Instagram Reels: Which Should You Use for Business?

Research has shown that the average attention span of a human being is 8.25 seconds. With that being said, if you want to grab your follower’s attention you must do it fast. This is where Instagram Reels, TikTok, and YouTube shorts come into play.

These features were designed to provide content for those who do not have much time to scroll through social media. The goal of the short videos is to get the users’ attention and strengthen their retention rates by creating short and engaging videos.

Most social media platforms’ short videos have similar tools and features to each other. The short-length videos are easy to create and allow the creator to share their message with the audience quickly. Instead of having to edit videos on another app, the platforms allow you to add music, sounds, filters, and effects directly to your video. Platforms with multiple content options, like Instagram, are featuring reels at the top of users’ feeds to promote the new tool. Therefore, Instagram Reels, TikTok and YouTube Shorts have become extremely popular for creators because they are reaching their audiences.

Here we will break down how to use YouTube Shorts and Instagram Reels and tips to utilize them to grow your business:

What Are YouTube Shorts?

YouTube Shorts are a new and exciting feature made for users who use the iPhone app. These are vertical videos that can last up to 60-seconds to grab the audience’s attention quickly. Shorts have skyrocketed channel engagement and viewers. Since the shorts are featured on a swipe-up feed, videos are reaching greater audiences than regular content. In the past, businesses had difficulty marketing on YouTube. Now, the introduction of shorts has helped users attract more subscribers effectively and efficiently.

As a business account, the best way to increase engagement through YouTube Shorts is by using SEO titles and keywords. Since this feature is so new, a lot of businesses have ignored using the shorts to grow their platform. If you have not integrated shorts into your YouTube channel, we highly recommend you do. Shorts will boost your engagement, increase your numbers, and will direct your channel to new audiences.

3 Tips For YouTube Shorts

Make Valuable Shorts

The most important thing to focus on when creating your short is to catch your viewer’s attention and get directly to the point. If you are providing useless information a viewer will quickly disengage and continue to scroll. If you can not make a strong impression on your viewer, you are declining your chances of them engaging with your channel and subscribing in the future.