Videos, Reels, and Shorts are taking over across all social media platforms right now. Instagram’s CEO, Adam Mosseri, shared in a Live video that he no longer believes his platform is a photo-sharing app. Management of social media platforms is finding that video is a driving force for growth. We all have seen it with the recent rise of TikTok, video is powerful.
If you want your business to grow online, it is now time to start creating video content.
Here is why you should be sharing videos on socials and 4 simple ways to get started:
Why You Should Be Sharing Videos on Social
Video is one of the most effective ways to engage with a social media audience and the algorithm loves when you use it. Platforms like Instagram, Facebook, and YouTube want more users to use their new video features, like Reels and Shorts. Therefore, when users do use these types of videos they are featuring the content at the top of the algorithm and exposing your post to more users.
Videos can provide a more personal and immersive experience than text and images alone. Videos will not only allow users to observe an experience but experience it. They give viewers a way to physically engage with the content and can be used to evoke emotions and feelings that cannot be captured with text and images alone.
For example, a business can create a video showing how to use its product. This will provide helpful tips and advice to your customers and prospects on how to use your product or service. This type of content will help your customers get the most out of their purchase, while also building trust and loyalty with your audience.
In today’s market, businesses are all trying to figure out their personal identity and how they differentiate themselves from their competitors. Videos can be used to reinforce your brand identity and strengthen your online presence. For example, businesses can showcase their employees talking and sharing their advice. This is not only owning your personal brand as a business but showing your followers a familiar face on their feed.
Overall, video is an invaluable tool for social media, helping you to connect with your followers in a meaningful way. Here are our 4 video ideas to get your business started:
1) Explainer Video
Businesses have a wide range of expertise and a lot of valuable information they can share with their followers. At times it can be difficult to explain these concepts and ideas in an image or caption, this is where videos come into play. An explainer video on social media is a type of video content used to explain or promote a product, service, or concept.
These videos can be short and visual, often lasting less than one minute, and can include animations, text, voiceover, and music. Explainer videos on social media are used to quickly engage viewers and provide them with a concise overview of the product or service being promoted. The goal of these videos is to build brand awareness and drive conversions. At GenTech, we take advantage of using these types of videos on our Instagram.
2) Event Video
It is simple to turn any networking or company event into appealing video content for your social media platform. The video can be live-streamed, pre-recorded, or a combination of both. The video can include footage of the event and can showcase your team at the event. Using event videos on social media is beneficial because it can help to increase brand visibility, build trust and loyalty with customers, and create a sense of community.
Event videos can also be used to promote upcoming events and allows users to easily share them with friends through direct message or Stories. Additionally, event videos can be used to document key moments and highlights, creating content that can be used for future promotions. Our team at GenTech attends and hosts many networking events and enjoys sharing our experiences with our followers.
3) Testimonial and Quote Videos
It is easy to turn almost any type of content into a short video on social media. Video content does not always have to be a pre-planned video, but can simply be animating words and using an appealing sound to turn into a video. For example, at GenTech we turn our testimonials and tweet quotes into short videos.
As mentioned earlier, platforms love when you use videos and will reward creators by featuring the content on the top of the algorithm. Testimonial and Tweet videos are commonly used on social media to build trust and credibility, as they provide an authentic, personal look at what it's like to work with the business.
4) Feature Content Video
For businesses that have a variety of content to promote on their platforms, like a Podcast, a short video is a simple way to give your followers a glimpse of the content. If your business records a visual video of your podcast, you are already one step ahead. All you have to do is cut an important or interesting part of the podcast and turn it into a short video for your other social media platforms.
Since podcasts can be long, there is a lot of content available to cut and showcase for your users. This will not only provide you with pre-made content, but will also help attract people to watch your podcast as well. We always promote the GenTech Podcast on our social media platforms to notify our users when a new one is out and to show them a sneak peek.
Conclusion
Social media is a highly visual medium, so start posting videos! Millions of people scroll through social media daily and crave content that will catch their attention. Right now, that is mostly videos! It will be beneficial for your business to start integrating videos into your social media strategy because they can be inexpensive, simple, and authentic to your brand.
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