How We Generate Qualified Solar Leads That Convert: Case Study

Background:

Florida Electric & Solar installs, maintains, and supports solar energy systems. Florida Electric & Solar is on a mission to empower everyone to get clean, affordable, and reliable energy from the sun. They are known for hiring the most qualified solar professionals in Florida, providing award-winning customer service, the highest efficiency solar panels available, and providing Tampa's best 30-year standard solar warranty.

Let’s face it, leads are the lifeblood of any business. Lead generation is one of the biggest problems that most solar installation companies face. It’s a rapidly expanding industry, and customers that want solar are definitely out there – but how do you find those solar leads? If you're in solar, NOW is the best time to get better, diversify your lead sources and set your company up for continued success! Don't wait until the market conditions make things more challenging.

Solar lead generation requires creating interest in your services, presenting your value proposition, and convincing solar energy leads to choose your business. Any marketer can generate leads, but not everybody can generate qualified leads, and most of the solar companies that depend on us for leads care way more about the quality than the quantity.

Qualified leads are our main focus and advantage over our competition. What makes a solar lead qualified? A qualified solar lead is any homeowner that has an electric bill over $150. This qualified lead is actually interested in going solar, contactable, and can offer a clear reason why they should talk to you.

Florida Electric & Solar reached out to GenTech Marketing to assist them in their mission to empower everyone to get clean, affordable, and reliable energy from the sun. Florida Electric & Solar's goals for working with GenTech Marketing are to increase lead generation, get qualified solar leads, and decrease their cost per lead.

The Process:

After meeting with Florida Electric & Solar and discussing their goals and objectives, GenTech Marketing decided to utilize Facebook Lead Form Ads. Facebook lead forms are a simple, streamlined way for people to sign up as a lead. Facebook lead form ads enables you to get a lead’s information without them ever leaving Facebook, making the sign-up process quick and easy.

Next we added questions to the Facebook lead form to obtain qualified solar leads. The standard fields—name, email, and phone number—will be autofilled by Facebook. This creates a more seamless signup experience. To obtain qualified leads, we also ask: if they are a homeowner, the cost of their last electric bill, their roof type and their full address.

GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing. We have the data on the highest performing ad groups, keywords, and ad copy to begin testing. As a lead generation specific marketing agency, we bring a considerable advantage in being able to build best practice campaigns built on years of historical data on what works and what doesn’t.

The Results:

The Facebook Lead Ads campaign for Florida Electric & Solar on Facebook and Instagram ads through GenTech Marketing averaged a cost per lead of $28. The cost per lead measures how cost-effective our marketing campaigns are when it comes to generating new leads for Florida Electric & Solar. By decreasing the cost per lead to $28, we are able to not only meet the goals of Florida Electric & Solar, but go above and beyond their expectations.

GenTech Marketing is a results driven agency. We specialize in generating leads and are the best of the best, other marketing agencies refer their clients to us when looking for effective lead generation. As a results focused marketing agency, we are dedicated to growing sales, leads and overcoming any business plateaus! And that is exactly what we do. If you’re someone who wants to lower their cost per lead and take their business to the next level, we specialize in generating leads for clients at a price well below industry standard!

For expert help with lead generation, contact us today.

Get Started Today:

Working with GenTech Marketing, the best marketing agency in Tampa, Florida, we always go above and beyond for our clients to make sure you are getting the highest return on investment. We will never recommend a service that is not worthy of your investment. We consider your business as if it was our own. Having been in the industry for 7 years, we know what works and what doesn't. Our experts are able to advise you on the strategies that we have found to work for other businesses in your industry so that you are not wasting your time and money with "testing".

If you have been thinking about growing your business, but aren't sure where to start, let's hop on a 30 minute discovery call! This is a no pressure call to go over your current strategies and your goals. The worst that can happen is that you learn some new marketing strategies and implement them yourselves, but the upside is that we are a good fit and we can scale your business and help you reach your business goals!

Click here to schedule a call today. We are excited to speak with you!