When people think of social media marketing, usually the first sites that they would think of would include Instagram, FaceBook, and TikTok. But, there is so much more marketers can take advantage of in other apps, and may even expand their market by doing so. It is interesting to look into what we can do, and we will be looking at the unique features and additions marketers can use on Pinterest, Snapchat, Twitter and YouTube.
Pinterest is an app used to share photos and inspiration on projects, styles, and pretty much anything you could think of. Users can pin thoughts and ideas they find interesting and can separate the pins through certain boards.
One feature of Pinterest that not many people are aware of is their visual search feature, where you can buy things you see in a photo that you like. The app automatically prices and gives users a link to the website they can purchase the material on. This could help companies grow if they post their tangible features on places like Pinterest, and set up links to their website, that way it does not leave customers wondering about their products, and allows them to buy them on the spot. Not only does this make this a one-stop shop for customers, but could be a major advantage for businesses.
Another feature I wanted to mention is the browser extension they offer which allows customers to do a reverse image search and bring up what Pinterest would find. This allows the customer to look at other options and see what kind of style of product they like. This makes for a major convenience factor for the customer and gives them the freedom to decide how they want their product.
In my opinion, it is imperative companies begin to advertise their products on Pinterest and get to putting specific boards and styles together to inspire potential customers. Not only does this create ease for the customer, but it could also open new doors for potential markets.
Snapchat is a social media platform that many marketers wouldn't think of using for their business because it is branded as a very personal base. It is an app that allows you to send photos to your friends, and the premise is that they disappear after you open them. But, I think it is important to mention that just like Pinterest, there are a variety of hidden features that many marketers do not know about, and could ultimately be used to the firm's advantage.
For example, using Sponsored Lenses, where brands can create augmented reality experiences for Snapchat users, allowing them to interact with products in a fun and unique way. This allows users to take photos with a brand lens and give the firm free marketing when posting with the lens. We can see something similar when users take advantage of Sponsored geo-filters, where brands can create custom filters and lenses that are only available in specific locations, such as events or retail stores.
Another way firms or agencies could use Snapchat to their advantage is by using Snapchat Discover, and that works where brands can create their channels on Snapchat Discover, which allows them to showcase their content and reach a large audience. Discover is similar to how Instagram and YouTube reels would work, but they are quicker and expire after a day.
One last interesting feature of Snapchat to mention is the Snap-Ads. Snap Ads on Snapchat are full-screen video ads that appear between user-generated content, such as Stories or Discover channels. They are designed to be immersive and engaging and can include elements such as sound, motion, and swipe-up functionality that take users to a website or app outside of Snapchat.
Snap Ads typically last up to 10 seconds and can be skippable by users. Brands can target their ads to specific demographics, interests, and behaviors, and measure the success of their campaigns using metrics such as impressions, views, and conversions. Snap Ads can be created and purchased through Snapchat's self-serve ad platform, Snapchat Ad Manager, or through a Snapchat sales representative. Brands can also partner with Snapchat's creative team to develop custom ads that are optimized for the platform.
The last platform that is not always thought of is Twitter. Twitter can be used in many different ways and has seen a bit of decline in this generation. Here are some ways you can get your company's Twitter up and running again.
First, through customer service, Twitter can be used as a customer service platform, allowing companies to respond to customer inquiries and resolve issues in real time. Some other ways they can achieve this is through providing information and support, companies can use Twitter to share helpful resources, such as FAQs, articles, and tutorials, to provide customers with information and support. Not to mention by monitoring sentiment, companies can use Twitter to monitor what customers are saying about their brand and products and use this information to improve their offerings and customer experience.
Also using event marketing which includes live-tweeting events, conferences, and product launches can provide real-time updates and engage with attendees and those following the event online. These are often seen at sporting events, or concerts. Content marketing can also be used by sharing educational and informative content, such as blog posts, videos, and infographics, which can help establish a company as a thought leader in its industry and drive traffic to its website.
Lastly, trend jacking is important to mention, this involves participating in relevant Twitter conversations and trending topics can help increase brand visibility and engagement. Brands can use relevant hashtags related to a current trend to increase the visibility of their tweets and participate in the larger conversation on the platform. Brands can also take advantage of timely events, such as holidays, seasonal changes, or major news stories, to create content that aligns with the current trend. Brands need to be strategic and cautious when trend jacking on Twitter, as it can be easy to come across as inauthentic or insensitive. Brands should ensure that their content is relevant and adds value to the conversation and avoid appearing to exploit a trend for their gain.
By using all of this information, businesses can get creative in new ways they want to market their company and can keep up with all forms of social media, so they can potentially expand their market.
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