• Gentech Marketing

How iOS 14’s Update Will Impact Your Facebook Ads



Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of Facebook business tools will be affected. Specifically, Apple will begin to require that apps in the App Store that engage in what Apple defines as "tracking" to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events.


Actions you can take to prepare

Facebook’s Aggregated Event Measurement allows for measurement of web events from iOS 14 devices. Here is what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns. If you plan to deliver ads optimized for conversion events that occur in your business’s app:

  • Update to Facebook’s SDK for iOS 14 version 8.1 to help personalize ads delivered to iOS 14 users, and continue to receive app conversion events reporting. You can do this from Events Manager and will need to be an app admin to do so. Facebook’s SDK for iOS 14 version 8.1 currently supports Apple’s SKAdNetwork API and enables measurement for app install ads. If you don’t have the latest version of our SDK installed, you may want to install i