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5 Ways To Future Proof Your Social Media Marketing Strategy

Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago.

In the span of a decade, our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced by smartphones as the prime device to access the internet and everything seems to revolve around social media platforms. And while change is positive such uncertainty can lead to lower market investments.

Knowing that SMM is a crucial part of online presence, most business owners and marketers alike are often torn on the matter. Do you put all your money on a horse that might not race tomorrow?

Instagram’s ER is rising while Twitter’s user base growth has stalled, but just a year ago things were the other way around. Plus, who’s to say that in a year’s time we will still be using those exact platforms?

What if Google finally succeeds and makes the best next social media network or better yet, what if a super app replaces every platform we use with a clean and easy to understand userinterface?

Analysts worldwide are working on answering these questions regarding probability. We are also doing our best to keep you up to date with the latest developments on each social platform. But even with all the data, it’s just hard to predict what will happen next. This is especially in the fast-paced tech savvy world we live in.

All being said, how do you future-proof your social media marketing strategy? There isn’t an exact set of steps you can take to do so, but we think that we do have some great tips and tricks to share with you. Let’s discuss!

#1. Focus on Quality Content

First and foremost, it should be noted that machine learning is quickly changing the landscape of software services. Today AI algorithms help Google choose the top ranking websites and YouTube to show you recommended videos.

Facebook, on the other hand, has been using AI for face recognition for years now. While it’s hard to predict where AI will take us tomorrow and whether or not other social media platforms such as Instagram and Twitter will heavily rely on it, one thing is clear. AI in the future will have the power to understand the difference between bad content and good content.

Of course, this falls slightly on the speculation side of things, but it is nonetheless extremely plausible. Considering the fact that all social media platforms want to do is increase their user base and engagement to attract more people, the focus on quality should be a top priority.

While retweeting one hundred posts per day might boost the engagement rates of your posts a tiny bit, a sophisticated AI bot in the future can see your account as a spam-related bot-controlled profile that is not worth promoting.

It’s the same with Instagram. If the platform implements a similar solution to DeepMind’s image recognition technology, imagine the hit your brand will get if you are trying to promote cats, but only have photos of dogs. Or, a more natural example, if your brand is about fitness trackers, yet you only have photos of girls doing yoga.

All being said, it’s difficult to predict how AI will change the algorithms social media platforms use to promote their content. Nevertheless, to increase your chances of future proofing your SMM strategy, your best bet would be to focus on quality content that adds value to the industry you are trying to excel at or to your brand.

#2 Focus on People and Natural Engagement

Paid advertising can greatly boost your content in the short-term. But if you want to future-proof your strategy, you should focus primarily on increasing your reach naturally. Instead of looking at just the numbers, make sure that you build an audience.