top of page

Why Should Companies Blog?

Updated: Sep 1, 2022

Blogging might not be at the top of your priority list as a business owner, but I am here to tell you why it should be.

To spread the word about your business more widely and draw people to your site

An amazing way to drive traffic to your website and increase your search engine optimization is through blog posting. Companies with an active blog generate 67% more leads per month than companies without an active blog.

Blogging for your business and creating content that people can share on social networks – Facebook, LinkedIn, Pinterest, Twitter – helps expose your business to a new audience.

Blogging can open up a “virtual door” to your website and your business.

To give people a reason to keep returning to your site

Blogging is a great way to continually update a website so when users land on your page they can see that it is currently active. A blog is the perfect tool for adding new content to your website on a regular and consistent basis.

To keep your audience engaged, share relevant and helpful content. By generating unique and useful content to your audience, you will attract return visitors to your blog.

To improve your website search engine ranking

Every company needs a blog to increase their visibility. The more blog content you create, the more opportunities you will create to show up in search engines and drive traffic to your website. Every time a new blog is created and published, that is one more indexed page on your website. This in turn brings more opportunity to increase traffic in an organic search. Blog posts also allow you to rank on search engines for a variety of keywords. This means more opportunities to get found online.

To show your human, approachable side

Blogging can help you connect with your audience. A blog helps build relationships and can stoke up a lovely warm feel-good factor around your business. On a blog, you can be more conversational and personal than other social pages. Your blog can also be used as a general resource to help your website visitors even before those visitors are ready to purchase from you.

This is the best way to cultivate an online community and engage with an audience. Through regular blogging, you can present your content in a more casual and personalized way. The custom content from blogs will introduce prospective customers to your business in an organic natural way and provide another channel of communication.

To help your clients and customers and make their lives easier

Create a blog with sharable content that actually provides value to your audience. Creating content with the audience in mind is important. You are attracting visitors to your site that can potentially turn into leads. Blogging is a great way to capture and engage with new and existing customers. By publishing regularly, you are demonstrating dependability and trustworthiness and can bring life to your company’s mission statement.

At GenTech Marketing, it is in our culture to be our client's number one supporter and consider their company like ours. Our company's mission is to elevate businesses to a whole different level and help business owners reach their goals and change their lives! We bring our mission statement to life by offering free valuable information to our clients through our blogs, case studies, Lead Gen Ebook, and more.

How to Start Blogging for your Business

After reading about the reasons your company should blog, it is time for you to get started! Choose a target audience, find something you are passionate and knowledgeable about, and start writing!


bottom of page