Do you ever wonder what consumers are thinking about your brand? How are they finding your business? Where are they looking?
I will be discussing the top ways that consumers prefer to interact with companies when looking for information about a product or service. This blog will help brands better understand their new customers/potential customers journey and experience when looking for their product or service.
Reviewing Content
Consumers view your brand primarily through your website and the content your brand produces. This content includes Youtube videos, blog posts, podcasts, images, case studies, and more. Audiences overwhelmingly prefer to review the content your business puts out, over any other method. This means that it is essential to understand this for your content marketing strategy to increase and build brand awareness!
Your audience wants tangible value that helps them accomplish, solve, or benefit from something. Your brand can accomplish this by creating useful content your audience is looking for! Create and produce original content that is valuable to your audience. Additionally, having an effective landing page is important. Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.
Social Media
Consumers often follow or visit the social media pages of a brand when looking into their service or product. These social platforms include Instagram, Facebook, LinkedIn, Twitter, TikTok, and more. 1 in every 3 consumers use social media to learn about or discover new products, services or brands.
Consumers will choose to follow a brand to stay up-to-date on company news, followed by the desire to learn about discounts and promotions. Gen Z and millennials agree that social platforms are better than online searches for finding new products and services.
With social media so tightly ingrained into our everyday lives, brands simply must invest in their digital marketing efforts of having a robust social presence. Image result for social media presence. Social media boosts visibility to potential customers and clients who may not know who you are or what your business is all about. Having a social media presence lets you reach a wider audience in an inexpensive and quick way. This builds awareness for both you and your business, which in turn will bring in sales.
Reading Reviews
Customer reviews are essential to every e-commerce store! Consumers love to read reviews on review sites or social media pages, this includes comments! 56% of people have reported that they left an e-commerce store without purchasing because the site did not contain any customer reviews or photos. That is why having reviews available is so important. They will help you better understand your customers, improve customer service, and increase credibility and social proof of your business.
Reviews not only have the power to influence consumer decisions, but can strengthen a company's credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Being able to read reviews is so valuable to new customers and needed to succeed!
In Conclusion
As a business, it’s important to match the ways you sell with the ways people want to buy. After reading about the top 3 ways that consumers find your brand, focus on marketing efforts to create conversions and customer retention!