GenTech's Top Digital Marketing Tips to Generate Real Estate Leads Online
Have you been wanting to grow you leads and sales? This is often a daunting task for many real estate professionals—who may not know where to begin. When it comes to finding leads and bringing in new business, digital marketing is the next step for you. In this #realestateblog, we will give you our Top Digital Marketing Tips to Generate Real Estate Leads Online!
These are the seven must do's if you want to kill your sales this year!
Real estate website
The website is where most agents get it wrong. The goal with having a website it to provide value to your visitors and tell them how you can help. Buying a home is a scary step for buyers, they want to know that they can trust you. How do you build trust? By providing value and being transparent in your work. Go ahead, show off your achievements, but also provide tips and insights. Share your knowledge and tell them how you can help them. It's not all about you! The other reason a website is important is because you want to direct your traffic from other sources to a landing page in which you can track and retarget them. We will get more into that later. Your website is where the conversion happens. They fill out a request form and boom, you have their contact information! Learn More
Real estate blog
So if your website is the foundation of your real estate empire, blogs are the frame. Blogs are huge lead generators, they also help you with Google ranking! Real estate prospects are searching the web for info, are your blogs coming up? We recommend providing local information like the best neighborhoods, the best schools, real estate news in your local area, current events. etc. It is important to write blogs that give general buying information, an example is "5 Steps to Buying a Home". Learn More
When people search for "top realtors in Tampa", are you showing up on Google? The answer is probably no. So many "SEO Gurus" claim to be the "best", but they are way too general. How likely are you to show up on Google if someone is looking for realtors in Tampa and your keywords are "real estate", "homes", and "buying home". Considering only 10 links are pulled up per search, I don't believe you will be one of the 10. It is important to be specific with your keywords! Learn More
So you have a great website and blog, but does anyone see it? Social Media is a MUST DO to promote your content - wether it's visual, video, audio, or written. And yes, this does mean that you have to be actively engaged on all relevant social media channels and working towards building a following in your target market!
The "I don't have time for social media" excuse won't work anymore! You have to be present on social media if you want to grow you leads and sales. Luckily there are a lot of digital marketing managers that can help you with setting up your posts throughout the week and schedule your posts. It is important to manage your reputation and implement a proven ad strategy. Learn More
Video is the ultimate form of content, engagement, and conversion. Do you want to generate real estate leads? Create hundreds of videos and post them everywhere, then watch how you will explode with growth. If you take the most popular blogs in real estate and turn them into short, well-produced videos, you are going to generate a lot of fans!
Set up a YouTube channel, because YouTube is the second-most popular search platform after Google. Make sure you are using targeted Facebook Ads to blast your message. And if you want to take that one step further, you can re-target specific people who were already on your website using Facebook Pixels.
If you haven't tried Facebook ads yet, you are missing out on a lot of potential leads! The great thing with Facebook ads is that you can retarget people who have shown an interest in your service. Facebook ads are similar to PCP ads, but Facebook ads are still a lot cheaper because the big companies have not jumped on the wagon yet. This is why it is a great time to start utilizing Facebook ads and get a ROI much bigger than many other marketing strategies.
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