Today, it would be hard to find someone who has never heard of TikTok. The addicting app is dominating and changing the world of social media. It may be one of the newer social networks, but its fast growth has made the app one of the most popular platforms. Businesses need to take advantage of the platform and use it as another marketing tool. TikTok has around 800 million active users worldwide, therefore, offering businesses the opportunity to reach a wide variety of audiences.
Businesses can use TikTok to create unique, engaging content to showcase their products and services and create a connection with their target audience. With its creative and personalized content, TikTok is an ideal platform for businesses to reach out to potential customers and grow their brands. Although, TikTok can be a complicated platform to navigate and many businesses give up utilizing the app because their campaigns are failing.
Are you looking for answers to why your TikTok marketing campaign is failing? It's a common problem, and there are many potential reasons why you're not seeing the success you desire. From not targeting the right audience to not staying on top of trends, there are a lot of factors that can cause your campaign to fail.
In this blog, we'll explore the most common reasons why your TikTok marketing campaign isn't delivering the results you need. We'll also discuss what you can do to turn it around and get back on track.
Why Your TikTok Marketing Campaign is Failing
If TikTok is such a great platform for marketing, with its broad user base and abundance of creative possibilities, why is your campaign not producing the desired results? It's possible that there are a few factors at play that are hindering your success. Let's explore the most likely reasons why your TikTok marketing efforts may be unsuccessful.
1. You're Not Reaching Your Target Audience
One of the most common reasons business campaigns are failing on TikTok is because they simply are not effectively engaging with the right demographic for their product or service. If you are not successfully conducting research on your target audience before starting your campaign on TikTok, then you are alienating potential customers. Additionally, most of your content is probably being skipped or ignored because it is not grabbing the attention of your business's target audience.
How to Solve This Problem:
Conduct an analysis of your target audience to ensure they are using TikTok by researching their demography and interests. Once you have a stronger understanding of your target audience you can create content that is relevant and engaging to them. Another way to help your campaigns is by utilizing the platform's various features, such as the "For You" page, hashtags, and user tags, to target users who are actually interested in the content you are creating.
2. You’re Not Exploring the TikTok Landscape and Culture
TikTok users are looking for content that’s genuine and that resonates with them. Leveraging trends and creating content that’s unique to the platform can help you engage your target audience and be successful on TikTok. TikTok is not the ideal platform to showcase a rigid corporate style or a traditional business approach to advertising or selling.
Such an approach would not be well received by local users and would likely come across as boring and stale, resulting in a failed attempt to reach the target audience. TikTok audiences prefer content that is genuine, straightforward, and raw. Too much editing or unrealistic depictions of your product/service will appear unrealistic and insincere to TikTok users, who value content that is authentic and attainable.
How to Solve This Problem:
For a business to connect with its audience and be successful on TikTok, they need to put out content that shows the personality of the company. Rather than taking a serious approach to your TikTok marketing campaign, why not have some fun with it? Let your quirkiness, humor, and creativity shine through in your content, and interact with your followers in a lighthearted manner.
This is sure to provide a refreshing and enjoyable experience for your audience that will keep them coming back for more. Businesses need to understand that TikTok is an entertainment platform. TikTok encourages users to express themselves freely and have fun, so be sure to create content that reflects this so you can ensure that your TikTok marketing campaign will be a success.
3. You’re Not Utilizing Hashtags
The most intriguing aspect of TikTok is how it is essentially a search engine, therefore, using hashtags will optimize your chances of your content being discovered. Even if your page is using hashtags, it is important to understand that using generic hashtags can ultimately lead to a weak reach on TikTok. Posts with hashtags like #foryoupage or #fun often gets lost in the midst of thousands of other posts and fails to stand out.
Although it is important to find a balance, make sure to use hashtags that are relevant and are keywords that people are searching. If you are using hashtags to market your brand videos, but they are not well known among users, it won't help your campaign reach its desired audience. This is because the goal of hashtags is to help people discover your content, and if the hashtags are not popular among users, they won't be able to find your content.
Therefore, use hashtags that are already popular and relevant to your target audience to ensure that your content is seen by the right people. If you are not correctly using hashtags your marketing videos will not result in sufficient viewer engagement. This, in turn, hinders your TikTok conversions, thus impacting your overall sales performance.
How to Solve This Problem:
One of the easiest ways to start utilizing hashtags to your advantage in marketing campaigns is by researching current trending hashtags. TikTok has a ‘Discover’ tab that features the current most popular hashtags. Consequently, if you want to see an increase in your reach, it's important to use more unique and specific hashtags that are relevant to your content. This will help your posts stand out and reach a larger audience. A creative way for your audience to easily find you is by creating a branded hashtag to accompany all your posts. For example, #GenTechMarketing will bring people directly to our content when they search for our brand name.
If your marketing campaign is failing, don’t get discouraged. TikTok is a new platform for everyone and each day people are finding new ways to use it to their advantage. If your business is struggling to take off on TikTok, be patient. It could take one video or it may take a few months, but if your marketing team conducts research and creates a strategic plan you will see results. With careful analysis and the right strategy, you can turn your failing campaign into a success.
At GenTech Marketing, we utilize our years of digital strategy experience and apply that to your business. Maximize your return on ad spend and scale your business revenue when you run paid ads with GenTech Marketing. If you’re ready to put our TikTok Advertising knowledge to work, we’d love to talk and learn more about how we can help you grow your business.
To grow your business with GenTech Marketing, Schedule a call with us.