Websites should measurably drive leads, sales, and deeper engagement. Websites should be more than pretty brochures. A company website needs to act as a growth engine powering lead generation and nurturing sales opportunities.
GenTech's work embodies the intersection of design, technology, content, and marketing. We are obsessively focused on helping organizations achieve core, business goals using the digital space. We design and build websites to impact sales, advocacy, and lead generation.
Stated simply, GenTech helps clients embrace the digital world and achieve business goals. In our website design process, we study performance data, conversion data, content opportunities, and conduct user experience studies to make informed decisions.
Our goals with websites:
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Generate top-of-the-funnel leads
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Generate consideration-stage leads
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Improve lead conversion rates
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Provide an improved buyer's journey
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Improve organic search (SEO)
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Build measurable engagement
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Drive sales