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Why Digital Marketing is Taking Over Print

Since the start of the 2020 pandemic, there has been a 70% rise in the overall usage of social media. Coincidentally, there has been a 25% decrease in the number of print advertisements and paper marketing. While for some business owners, this new set of ideals may threaten previous ways of thinking, we recognize the importance of this cultural shift and capitalize on it.

It is no surprise that social media platforms have quickly become the #1 way for people across the age bracket to digest their media, but why? And what caused this to happen?

Real-Time Advertising

Social media marketing has skyrocketed in its overall success as a direct result of universal accessibility from brands and consumers. Ads are pushed out as events happen, allowing the consumer to feel closer to the accounts, and fostering a mutually beneficial relationship.

As companies turn to posting on social media as the main channel for advertisements, brands can now watch in real time what content ideas drive the most sales, thus creating a nearly immediate ROI with new deals and product drops. Additionally, most posted advertisements promote a product linked to the graphic, allowing easier access to what brands are trying to promote; marketing is sales.

Cost Less

While going digital may initially sound costly, most websites used to create are accessible at negligible cost. Most of what is spent on digital advertising goes toward post-promotion; how do you control that? Brands have the option on their respective accounts to limit how much they want to pay to promote the post.

These restrictions allow account managers to better budget and determine which posts deserve more money to reach a large audience as opposed to others. It has been reported advertisements in a national magazine can cost up to $500,000, and a monthly charge for a billboard can reach up to $15,000. While these numbers may be unnerving for some, it further pushes the narrative of why going digital is better to reach a larger audience and benefits your pocket.

Ability to Connect to Your Target Audience

Through platform analytics, such as Facebook’s Ads Manager, you can specifically choose your target audience to pinpoint exactly the type of user for your product. Some of the criteria you can choose are location, age, and gender. The platform will use these demographics to reach your desired target audience. Then through insight tools, like Ads Manager, you will be able to track how well your advertisement is doing based on the target audience you are trying to reach.