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Why Are My Instagram Likes Down?

Have you created the perfect Instagram post, but it's lacking engagement?


Unfortunately, your work is not quite done yet. If you want to reach your target audience you need to appease the Instagram algorithm. We understand the 2022 Instagram algorithm and have compiled information that can lead to a successful social media marketing strategy.



Instagram uses tools to distribute content to users, based on their interests and behaviors. The Instagram algorithm takes captions, hashtags, and engagement metrics into account. By understanding the algorithm, you will be able to optimize your post by directing them to more users.


In 2022, these are the most important factors of the Instagram algorithm to their users:

  • Relationship between the creator and the viewer. Are you actively messaging and commenting to your followers? For a business it is essential to respond to direct messages and comments. The more interaction an account makes with their followers, the more presence we will have on their feed.



  • Significance the content has to the viewer. It is important to understand your audience and their interests. A business needs to cater their content towards their audience's needs. If the algorithm identifies the specific content that attracts a user, they will continuously feature similar posts.


  • Relevance of each content to the user is decided by Instagram. If a post fits with trending topics, they will most likely be featured. To keep their followers' attention, businesses need to follow and keep up with the trends. Instagram considers new posts relevant, so it is crucial to post daily.


Now that you understand the factors that go into the Instagram algorithm, the next step is how to utilize them. Here are the tips to grow your reach and optimize your likes!



Embrace Instagram Reels

Creating Instagram Reels for your brand or business can be one of the best ways to increase your followers, increase brand awareness, and boost engagement on Instagram. Reels are the best marketing strategy and growth hack of 2022!


Instagram Reels are a great way for businesses to grow their reach and build a community on Instagram. Reels are the newest feature on Instagram, and are being promoted the most. The app ranks the reels based on their entertainment level.



To get your reels noticed it is essential to:

  • Keep them short and sweet.

  • Film them vertical.

  • Utilize filters, effects, and music


Encourage Engagement

Engagement between the creator and the viewer is simple and goes a long way. Accounts should take advantage of the Instagram story feature. The best way to interact with your viewers on Instagram stories is through question stickers, emoji sliders, and polls.


In addition to posting about your product and/or service, you should also be posting content that builds community, invites conversation and reflects your brand's mission and values.


Posting Consistently

To capitalize on engagement, it is important to give the viewers content daily. Instagram chief, Adam Mosseri, believes that two posts and two stories per day is ideal for building accounts. A great way to stay on top of posting is creating a social media calendar.


Consistency is key when it comes to posting on Instagram. To become consistent as a brand, create a content calendar and follow it religiously. By sticking to your posting schedule, you’re essentially letting your current and potential followers know that they can count on you.


Utilize the Hashtags

The use of the hashtag can be an essential tool to get your post featured on your viewers feed. The Instagram algorithm is actually quite simple. By using a descriptive hashtag about your post, Instagram will share the content with viewers that are interested.



It is important to use hashtags that exactly relate to your post. Businesses should make it as accessible as possible for their viewers to find their content. The more hashtags you use, the more viewers you will reach!


In Conclusion,

The creation of a perfect post is not enough. To generate the most engagement, you must understand the Instagram algorithm and and strategize a social media content plan!


To keep up with the latest social media trends, follow us on Instagram!

To grow your business with GenTech Marketing, contact us today!



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