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Why Are My Instagram Likes Down?

Have you created the perfect Instagram post, but it's lacking engagement?

Unfortunately, your work is not quite done yet. If you want to reach your target audience you need to appease the Instagram algorithm. We understand the 2022 Instagram algorithm and have compiled information that can lead to a successful social media marketing strategy.

Instagram uses tools to distribute content to users, based on their interests and behaviors. The Instagram algorithm takes captions, hashtags, and engagement metrics into account. By understanding the algorithm, you will be able to optimize your post by directing them to more users.

In 2022, these are the most important factors of the Instagram algorithm to their users:

  • Relationship between the creator and the viewer. Are you actively messaging and commenting to your followers? For a business it is essential to respond to direct messages and comments. The more interaction an account makes with their followers, the more presence we will have on their feed.

  • Significance the content has to the viewer. It is important to understand your audience and their interests. A business needs to cater their content towards their audience's needs. If the algorithm identifies the specific content that attracts a user, they will continuously feature similar posts.

  • Relevance of each content to the user is decided by Instagram. If a post fits with trending topics, they will most likely be featured. To keep their followers' attention, businesses need to follow and keep up with the trends. Instagram considers new posts relevant, so it is crucial to post daily.

Now that you understand the factors that go into the Instagram algorithm, the next step is how to utilize them. Here are the tips to grow your reach and optimize your likes!

Embrace Instagram Reels

Creating Instagram Reels for your brand or business can be one of the best ways to increase your followers, increase brand awareness, and boost engagement on Instagram. Reels are the best marketing strategy and growth hack of 2022!

Instagram Reels are a great way for businesses to grow their reach and build a community on Instagram. Reels are the newest feature on Instagram, and are being promoted the most. The app ranks the reels based on their entertainment level.