The importance of using the correct media is much more important than you think. For
entrepreneurs, media is everything. Media is what allows them to reach their target market. The questions is... What media should you use?
Knowing your target audience will enable you to communicate to the right group of people and direct your business message to them using the media platforms that they are mostly engaged on.
Following are the type of media you should use to reach your target market:
1. Social Media
Over 70% of people in the states use social media. If you are looking to grow your business, you better start utilizing social media! To start, you first need to research what social media channels your target market is using. After you create and optimize your social media accounts, start targeting your market.
Remember that social media is about being social. Don't just focus on selling on the platforms. Find ways to engage with your audience and provide them value before asking them to complete an action (click on your link or schedule a business call with you).
Make sure your social media accounts are linked to your business website alongside having social media buttons on your website. If managing your social media is too time consuming or confusing, we can help you with it!
2. Publications
Everyone reads some type of publications, and your target must have interests in
publications such as magazines, blogs, websites, newspapers etc. What you must do is use PR tactics, so that your target audience gets to see your business being featured in their favorite publications.
The best way to proceed is to start by researching what types of publications your target
market likes to read. The hardest part will be to find the journalist and getting them to accept your story.
But when you do, the goal of the article is to position you and your business as an expert in the field. Make sure there is a call to action within the article to direct your readers to your website.
3. Opportunities to Speak
The importance of conferences and events is very high for entrepreneurs. They are
opportunities for you to speak in front of your target market and pitch to them why they should choose you over your competitors.
In order to become a speaker, you can either reach out to event organizers or create your own events. The reason speaking engagements are important is because it positions you as an expert in the field just like publications. Remember, your goal is to seem as the expert in your industry and to consistently provide value to your target audience before you as for their contributions.
4. SEO
Google is the place where most people search for their desired services and products. Your potential customers will get to see your website more if your website appears
high in the Google search. For that, you must improve the SEO of your website.
In order to consistently improve the SEO of your website, you should regularly add
new content to your website. Good content is king, so your content should be very
relevant to not only your business but also to your target market. For that, your content
must include the right keywords.
The next step is to create backlinks to your website. After that, you should share your content on different platforms of social media. This strategy will help you reach your target market in a organic way.
Reaching your target market is a challenging task especially if your business is new.
However, it is neither impossible nor too difficult.