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What is your Instagram Aesthetic?

Have you ever wondered what your brand’s Instagram aesthetic is?

When people talk about an Instagram "aesthetic", they are referring to the look and feel of your feed. By presenting a seamless aesthetic that is consistent with your core brand values, you are aligning your brand with your target audience and building awareness!


Here are some ways to establish your brand’s Instagram aesthetic.

Know your Brand Identity

A brand’s identity can be described as the visible elements of a brand that identify and distinguish the brand in consumers' minds. Some visible elements are their color, design, and logo.

Having an Instagram feed that reflects the image and purpose of your brand is extremely important because it creates uniformity. A good technique for uniformity is keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for followers to recognize your photos, it creates a more cohesive profile.

Lock in a Target Market

Once you establish your target market, you can build your brand’s Instagram aesthetic based on that. Your Instagram feed is primarily meant to attract existing and future customers, so it’s important to create content that pulls them in and engages them. To accomplish this, start by getting to know what’s important to your target market. Find out what they love about your brand, products, and services. Then, reflect their preferences back to them in your brand’s Instagram feed.

Choose a Vibe

Instagram feeds can be seen as a puzzle: every piece creates the final picture. Choose a vibe that represents your overall brand; such as a bright vibe. Once you have your vibe, create a filter to use on all of your posts. This will create uniformity across your feed.

Color is also an important choice to consider when it comes to creating a unique Instagram aesthetic for your brand. Incorporate your brand colors into your content. This doesn’t have to be obvious, but rather a certain tone or color palette to stick to. Once you start doing this, you’ll notice how cohesive your Instagram page starts to look. Even if the content isn’t identical, a uniform color palette is naturally pleasing to the eye and will bring your page together.

Plan Ahead

Most well organized Instagram aesthetics are organized and planned ahead. A great way to do this is by using Instagram layout apps, there are several to choose from. These apps allow you to preview what your feed will look like before actually posting. You can drag and drop your photos and videos into the grid layout to plan an aesthetic Instagram feed.


Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account! You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed.


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