• Gentech Marketing

"What do you do?" The Perfect Elevator Pitch



The 30 seconds that follows the “what do you do?” question is one of the most commonly wasted marketing opportunities.


The retort is almost always self-focused, unclear and often nonsensical.


This is where many people reply with the most high sounding title they can get away with, as they feel the inquirer’s judgment of their worth will depend on the answer.

“I’m a waste management technician”, says the janitor.


While it’s true many shallow people judge a person’s worth by their job title or line of business, there’s a much better way to respond to this question. A way that doesn’t require you to raid a thesaurus in order to inflate or obfuscate what you really do.