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The Social Media Platforms That Will Take Your Business to The Next Level

In the United States, 82 percent of the population has some form of a social media platform. In 2023, that number is projected to increase. Is your business utilizing social media to build brand awareness and increase sales?

If you are not using social media to market your business, you are missing out. People are not only using social media to stay connected to their friends and family, but are using it to make purchase decisions. Social media has the power to increase lead sales and drive customers to long-term brand loyalty.

In today’s world, there are many different social media platforms, so which one will work best for your business? Luckily, we created a breakdown list of the best platforms and the advantages they each offer so you can take your business to the next level.


As the largest social media network, Facebook has the customer presence to boost lead sales substantially. Facebook allows customers to like a page and receive constant content updates from that particular business. On the other side, businesses can deploy and track advertisements, collect customer insights, and interact with users to provide exceptional customer service.

Facebook is not only a networking platform but a tool. It can help businesses extensively, it just depends on how you use it. To take advantage of what Facebook has to offer, you need to figure out why your business is on it in the first place. Do you want to drive more traffic to your website? Are you trying to build brand awareness? Want to generate levels? Facebook has the capabilities to achieve all of your business marketing goals.

No matter if you are a small business or a large corporation, you can succeed with Facebook ads. The most important way for a business to take advantage of Facebook ads is by posting consistently. The more you post, the better Facebook will be able to understand your target audience and drive more traffic to your page. To connect with your target audience, you need an advertising budget to reach them. Fortunately, our clients have seen significant ROI after investing in Facebook ads.

Here at GenTech Marketing, we create ads that will generate revenue for your business. Contact us today to request a proposal.


Instagram has the same owners as Facebook, so it has all of the same paid benefits. Although, Instagram has some advantages of its own without having to pay. Since Instagram is a visual platform, it is great for businesses to showcase their visual content.

Instagram is great for generating brand awareness. It allows a brand to organically show off its voice and personality. Instagram is meant for capturing moments, not for text. Therefore, people use the platform to engage. For a brand that wants to increase engagement, Instagram provides multiple ways of engaging through posts or stories.


Pinterest is a visual engine for people to discover and share trends, products, and services. For a business, it is a great use for building brand exposure and driving direct traffic to your website.

Pinterest is a search engine, people use keywords to find exactly what they are looking for. Businesses should create pins that are based on industry topics that are relevant to their service. If you are using SEO keywords, your pins will be featured in users’ search results. The best part about creating your own pins on Pinterest is that you can directly link your website, blog, or any direct link to your business. Pinterest allows you to directly drive traffic and view engagements, clicks, and more.

In Conclusion,

Every social media platform has its individual benefits, but it is important not to replace one with the other. A great business marketing team finds a way to take advantage of each platform by providing various content that will reach new audiences and build a presence.

If you want a boost in sales, an increase in brand awareness, and to build meaningful brand loyalty with your customers, social media marketing is for your business. Social media is not going anywhere, take advantage of these platforms now!

Click here to schedule a call with us today, we are excited to speak with you!


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