Updated: Sep 1, 2022
Have you ever bought something you saw on TikTok?
Is the answer yes? That is because TikTok’s influence is undeniable!
The hashtag #TikTokMadeMeBuyIt currently has over 4.1 billion views! It’s a way for users to show off the recent purchases they’ve made because of the platform, interact with and learn from a passionate consumer community.
The #TikTokMadeMeBuyIt attracts billions of views while driving sales for brands! This trend has been proven to significantly increase conversions.
How does TikTok make you buy it?
TikTok users love to share hauls, unboxings, and reviews where they offer trustworthy opinions that their followers can rely on.
What makes TikTok so influential is its hyper-specific algorithm, which curates your feed to your exact interests! The algorithm is unmatched at identifying what individual users want to see and serving them more of it, which leads to these impulse purchases.
Unlike paid ads or brand posts, these are real people sharing their real opinions, thoughts, and recommendations. The TikTok audience responds to people they can relate to. These actions are creating a digital version of word-of-mouth marketing, which makes their reviews instantly more authentic and credible.
The majority of users say they trust others to be their real selves on TikTok. The phenomenon has driven major success for so many brands. Items of all kinds have sold out—from feta cheese to leggings, cleaning products, egg cookers and everything in between. And this is only the beginning!
How Brands Can Take Advantage
A platform where even the smallest brand or most niche product can go viral overnight is a great opportunity for advertisers!
TikTok capitalizes on the element of discovery. Anyone and anything has the potential to be discovered on TikTok and reach a broad audience, and brands are no exception!
To help you get started, all you need is TikTok Ads Manager, which lets you create a campaign in a matter of minutes. You can target specific audiences, install the TikTok Pixel on your site and track your performance with a simple data dashboard. Use this TikTok trend to make your product the next, #TikTokMadeMeBuyIt!
TikTok Shopping Update
TikTok and Shopify recently announced the launch of TikTok Shopping. TikTok Shopping is an in-app shopping experience allowing TikTok creators to promote and sell products on the platform.
The tab will pull products from users’ Shopify product catalogs, allowing other TikTok users to browse products without leaving the app and easily navigate to the creators’ online stores for checkout.
As TikTok continues increasing in popularity, app-inspired purchases are likely to continue. This addition to the app will make it easier than ever to harness the power of e-commerce, because it will enable users to purchase the products they discover on their For You Pages!