According to Statista, Instagram reported one billion active monthly users as of June 2018. To the greatest extent, these numbers could not have been so if not for the introduction of business profiles by Instagram as from 2016.
Business owners and influencers who promote visual businesses undeniably need to adopt the merits accrued by having a stellar business Instagram in 2021 and perhaps beyond. Wouldn’t you wish to grow as you reach that massive audience on Instagram?
Some of these benefits include:
1. Ability to Access Instagram Insights
For the personal Instagram user, Instagram provides little performance stats and analytics. This is the exact opposite of business Instagram profiles, where the business owners and influencers can gauge their Instagram growth.
This could be mastering how their Instagram posts perform and the overall crucial data to get learned about. Instagram insights also provide the exact information about your followers, such as their detailed demographics.
Also, you get to learn the performance of your stellar Business Instagram over the past week. Are there any changes in the number of followers, impressions, views, email clicks, and website clicks? Insights should enable you to get a closer overview of these and more.
2. Adding Relevant Links to Your Business Instagram Stories
Unlike when using a personal Instagram profile where the only place you can use a clickable link is on your profile, business owners and influencers who have more than 10000 followers can add clickable links on their Instagram stories to get more clicks.
After your followers read your posts and are convinced that they need to learn more or make a buying decision, the inclusion of that very link on your Instagram story will have propelled your social media marketing.
3. Being Contactable
As you provide contact information for your Business Instagram, you are actually making yourself easily contactable. A contact button appears, and Instagram users will need to click that very button to get in touch with you. While at that, they can call you, send an email to you, find your exact location, or even send a message to you.
4. Creating ads
With a Business Instagram, you can also create ads. Promoting a post is quite straightforward as you will want to click on a specific post and select "promote." However, Instagram takes its time to verify advertising, and this means it can take a couple of hours to a day or even more from creating an ad to fully promoting it.