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Overcoming Any Business Obstacles: Case Study

Updated: Jul 26, 2022


B3 Bets is a leading sports consultancy created by two full-time sports analysts in August 2020. The two founders have over 20 years of combined experience in sports betting. The founders decided to launch B3 Bets simply because it is more fun to win with a team than it is to win alone!

B3 Bets came to GenTech Marketing to help them run ads without getting restricted, increase lead generation and improve reach on Instagram and Facebook. With GenTech Marketing being the industry leaders in generating leads through Instagram and Facebook ads, B3 Bets reached out to us!

The Process:

As a sports consulting agency, B3 Bets has dealt with several issues when running paid ads on social media due to ad restrictions. Facebook understands that B3 Bets is associated with sports betting so they restrict them from running paid ads. The Facebook & Instagram Real Money Gambling Policy states: "Adverts that promote or facilitate online real money gambling are only allowed with prior written permission". The authorized adverts must still follow all applicable laws, including targeting their ads in accordance with legal requirements. Therefore, there are many challenges with simply running ads for this type of industry.

We used a unique strategy for B3 Bets that allows for paid ads to be approved on Facebook and Instagram. We utilized Facebook and Instagram ads to increase lead generation and improve conversions for B3 Bets. Facebook and Instagram ads are a very powerful tool because they exchange money for attention.

We utilized conversion based Facebook and Instagram ads and our mission was to have active ads under the strict guidelines. By advertising across both platforms, B3 Bets will have more opportunity to reach their target audience. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing. The strategy we use in our Facebook and Instagram ads is a good quality video or image that calls out the audience with an offer, a hook, and a call to action (CTA)!

We also utilized retargeting campaigns on Instagram and Facebook that are designed to increase brand awareness and conversions by reaching consumers who have previously shown a direct interest in B3 Bets. Retargeting provides additional points of contact with your brand, increasing the likelihood that those people who know you will convert. Retargeting is not only a crucial step in getting your brand noticed online, but in getting sales!

To accomplish these goals, GenTech Marketing utilized Facebook and Instagram targeted ads that reached cold audiences, as well as retargeting audiences, to show their ads to the right audience, on the right platform, at the right time!