Microsoft Takes on Google: OpenAi Models Released to Challenge Search and Chrome
Microsoft announced last week that it will leverage OpenAI's generative AI models to completely revamp its Bing search engine and Edge web browser. If users are won over by the products' AI capabilities, Microsoft could finally disrupt Google's long-held dominance in the search and browser industry.
At the press event in Redmond, Washington last week, Microsoft unveiled a suite of new products that are powered by OpenAI technology. This marks a significant milestone for Microsoft, which has been steadily deepening its relationship with OpenAI, the San Francisco-based AI research lab since it first announced its collaboration two months ago. Since then, OpenAI has gained a considerable amount of attention, with its ChatGPT AI chatbot being particularly well-received.
Unlock the Potential of the New Search Engine Market
The search engine market is one of the most lucrative advertising spaces on the web. Companies like Google and Microsoft have spent billions of dollars to dominate this space. Microsoft’s new move could shake up the industry.
Microsoft is leveraging the power of OpenAI models to create a search engine that is more powerful and accurate than ever before. OpenAI is an artificial intelligence research company founded by Tesla CEO, Elon Musk. Their models are used to create intelligent programs that can learn and adapt to new information quickly. Microsoft is now utilizing these models to create a search engine that is better than anything else on the market.
Microsoft recently announced that their Bing search engine has been upgraded with a new natural language model called “Prometheus”, which they claim is more powerful than ChatGPT. This improved version of Bing is designed to provide more accurate results in response to complex queries, providing contextual information and annotations which are kept up to date.
Microsoft is revolutionizing search with its Prometheus-enabled Bing, creating a more conversational exchange between the user and search bot rather than the previous keyword-based experience. The search window has been enlarged to 1,000 characters, allowing for more natural-sounding questions. For example, if a user types in a complex query such as "What is the easiest way to prepare for a Thanksgiving dinner?" Bing will understand the variety of smaller questions within the request and respond with a customized set of results which can include text, images, videos, and links.
Microsoft claims that the integration of OpenAI's natural language processing technology into Bing has been the most significant leap in search accuracy in the past twenty years.
Microsoft is also taking on Google’s Chrome browser. Google Chrome is the most popular web browser on the market, with over 65% of the market share. Microsoft is introducing its new Edge browser, which is built on the same open-source Chromium platform as Google Chrome. Edge promises to be faster, more secure, and more user-friendly than Chrome.
Microsoft is utilizing OpenAI models in a variety of ways to enhance the user experience on its Edge browser. For instance, the Discover chat window allows users to create summaries of text-heavy web pages or quickly compose emails about the content of a page. Additionally, the chatbot can help users conduct searches for items such as a new screen with a natural language model that returns more tailored results. Microsoft is also incorporating OpenAI models into its search engine to better respond to searches for weather and place locations.