Created a 6.8x ROAS Campaign in Under a Week: Case Study

Background:

GT Auto Spa is a car detailing company located in Tampa, Florida that gives vehicles the professional, hands-on treatment that restore them to like-new condition. The GT Auto Spa team is a group of hard working individuals who have a strong passion for cars. They provide nothing but the highest quality work to their customers. Their services include maintenance detail, ceramic coating and paint correction, and are certified in System X Ceramics.

Leads are undoubtedly the most important part of growing your small business as a car detailing company. Auto detailing is an increasingly data-driven business, and collecting and storing customer data is critically important for your own reference and for marketing purposes.

GT Auto Spa came to GenTech Marketing to increase lead generation, get more quality leads, improve conversion rates and increase sales and revenue. With GenTech Marketing being the industry leaders in lead generation through Facebook and Instagram ads, GT Auto Spa reached out to us.

The Process:

After meeting with GT Auto Spa and discussing their goals, GenTech decided to utilize Direct Messaging Ads on Instagram and Facebook to increase lead generation for GT Auto Spa. When a user clicks this type of ad, they will be sent to your Instagram direct message (DM) or Facebook messenger where they can start a one-on-one conversation with your company. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business. The goal is to start a one-on-one instant message conversation with qualified leads, to connect directly and privately in this personal strategy.

Facebook and Instagram ads are a very powerful tool because they exchange money for attention. By advertising across both platforms, GT Auto Spa will have more opportunity to reach their target audience and find quality leads. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing.

The strategy we use in our Facebook and Instagram ads is a good quality video or image that calls out the audience with an OFFER, a HOOK, and a CALL TO ACTION (CTA)! This formula produces ads that convert. The objective of this strategy is to increase brand awareness, lead generation, brand consideration, and messages.

Geo-targeting advertising is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality. Since GT Auto Spa is a local car spa, we utilize geo-targeting to target an audience in their geographic location. This allows GT Auto Spa to define who sees their promoted ads on social media platforms based on where their intended audience is located.