Do you want to take your Instagram marketing strategy to the next level?
What are Instagram Reels?
Instagram Reels are short-form, vertical videos that can be up to 60 seconds long.
Similar to TikTok, Reels offer a set of editing tools that allow users to create engaging and fun videos. Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers and more.
Creating Instagram Reels for your brand or business can be one of the best ways to increase your followers, increase brand awareness, and boost engagement on Instagram. Reels are the best marketing strategy and growth hack of 2022! Instagram Reels are a great way for businesses to grow their reach and build a community on Instagram.
How to Create Viral Instagram Reels
Content for your Brand
Choose the right type of content for your brand and create original content! Creating on-brand content for your target audience will increase your engagement on Instagram. With Reels, brands can create the Instagram content their target audience wants in a way that is more personable and approachable.
This goes a long way toward building and nurturing relationships and community on the platform. Find your niche and stick with it! Instagram has also confirmed it prioritizes videos that aren’t visibly recycled from third-party apps, so creating original content in the Reels editor could also help boost your visibility.
Post what is already successful by watching Instagram reels to see what is working. By adding your own little spin or perspective, you can take any existing idea and create something fresh and engaging. Follow similar pages to your niche and industry, and see what they are doing and what's working for them. Scrolling on your Reels tab will allow you to discover the successful trends to follow.
Additionally, when something works well on your page, keep creating the same content. Listen to your target audience. If that is what they like, then double down! Instagram users want to consume fun, interesting and unique content, or “engaging content.”
Include on-screen text and closed captions on videos. This is important because 85% of videos on Facebook are watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users. Audio and music have also been a huge part of the success of TikTok and Instagram Reels. Use trending audios to increase reach, search engine optimization, and engagement! Also include hashtags to your Reels to make sure they get the reach they deserve.
Pro tip: Make sure your closed captions are visible in every part of the Instagram app by positioning them in the center of your screen.
Similar to TikTok, Reels trends come and go quite quickly. To hop on a trend before it becomes old news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators’ profiles to see what they’re sharing. Utilize these broad trends and relate them to yourself or your industry. This will allow you to showcase your own personality and your niche with trending sounds.
To truly get the most out of the viral benefits of Reels, you have to post consistently. A consistent and creative approach to Reels will take you far and get you noticed by your target audience!
So, what are you waiting for? Make a Reel!