How We Scaled the Coaching Business 10x: Case Study
Case Study: A2Z Support
Background:
A2Z Support is a Network and Course designed for all customers; experienced or not, to learn how to not only become a successful Amazon drop-shipper using big box retailers, but to be able to communicate within our Private Mighty Network online community of existing and successful Amazon drop-shippers.
Levi Jackson is the Founder and CEO of A2Z Support. A2Z Support came to GenTech Marketing to increase lead generation, improve conversion rates, increase sales and revenue, and lower his cost per message to below $10!
With GenTech Marketing being the industry leaders in generating sales and leads through ads, A2Z Support came to GenTech Marketing for lead generation.
The Process:
After meeting with A2Z Support and discussing their goals, GenTech decided to utilize Direct Messaging Ads on Instagram to increase lead generation for A2Z Support. Instagram direct is an ad placement for the Instagram platform. When a user clicks this type of ad, they will be sent to your direct message (DM) inbox where they can start a one-on-one conversation with your brand. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business.
We created lookalike audiences based on the data collected from people who engaged with the Instagram account in the past 30 day, 90 day, and 100 days. This targeted users who shared similar characteristics with the users who have previously engaged with A2Z Support's Instagram or messaging from a cold audience campaign. GenTech utilizes lookalike audiences because it increases the probability of generating high-quality leads and offers more value on ad spend.
To accomplish these goals, GenTech Marketing utilized Instagram targeted ads that reached cold audiences, as well as lookalike audiences, to show their ads to the right audience, on the right platform, at the right time!
The Results:
The results on this case truly speak for themself! A2Z Support has spent about $47,000 with GenTech Marketing on advertising to generate a 10x return on ad spend (ROSS). As mentioned, Levi Jackson’s goal was to lower his cost per message to below $10. GenTech Marketing was able to lower the cost to about $6.61 per message conversion!
In total, the ads that GenTech Marketing ran for A2Z Support were shown 2,104,701 times to 782,086 people! In a testimonial, Levi Jackson said that “he cannot answer his DMs fast enough!”. Constantly hitting over a 10x return on ads!
GenTech Marketing is a results driven agency. When we say ‘result driven’, we’re talking about an agency that: has systems in place to monitor the websites and other deliverables it creates, knows how to gauge success and respond to downward trends, and has a proven track record of successful execution!
As a results focused marketing agency, we are dedicated to growing sales, leads and overcoming any business plateaus! And that is exactly what we did.
Get Started Today:
Working with GenTech Marketing, the best marketing agency in Tampa, Florida, we always go above and beyond for our clients to make sure you are getting the highest return on investment. We will never recommend a service that is not worthy of your investment. We consider your business as if it was our own. Having been in the industry for 7 years, we know what works and what doesn't. Our experts are able to advise you on the strategies that we have found to work for other businesses in your industry so that you are not wasting your time and money with "testing".
If you have been thinking about growing your business, but aren't sure where to start, let's hop on a 30 minute discovery call! This is a no pressure call to go over your current strategies and your goals. The worst that can happen is that you learn some new marketing strategies and implement them yourselves, but the upside is that we are a good fit and we can scale your business and help you reach your business goals!
Click here to schedule a call today. We are excited to speak with you!