How To Grow Your Medical Practice Using Social Media
As the Internet becomes a critical stepping point in the buyers’ journey, medical marketing becomes an essential investment. You'll need to develop a digital marketing campaign if you want to reach clients online.
If you’re looking for marketing ideas to help you generate more clients, keep reading this blog. Or, you can contact us online or call us today at 904-994-2967 if you need help creating a marketing campaign for your medical business.
Obtaining new leads through Facebook ads
If you want to obtain new, high-value medical clients, invest in Facebook Ads. Facebook ads are an excellent medical advertising idea because it allows you to reach users that are more likely to convert and become leads.
Here are the steps to creating an effective Facebook Ad strategy to grow your practice.
1. Create an Attractive Offer
The key factor to a great offer is creating a lead magnet. Constructing a lead magnet is done by having a low entry priced product/service that your target audience actually wants. In order for a lead magnet to be most effective, it MUST deliver a specific result, immediate gratification, shift the relationship to a buyer, and is a high perceived value.
We recommend creating a discount on one of your more popular medical services in order to attract new customers. We also suggest setting a limit to how many offers can be redeemed or a set time frame within which they can be redeemed. This will prompt the viewers of your ad to become new leads because of the urgency created by your offer.
2. Write Compelling Ad Copy
Facebook newsfeeds are crowded. In order to capture users’ attention, your advertisement must include compelling text. Creating a high converting ad copy can be done by following the Facebook ad copy formula.
The first step in the formula is to grab your audience’s Attention. This is done by addressing their pain point, challenges, or calling out your audience in specific.
The next step in the formula is to inspire Interest from your audience. An effective way to do this is to describe the direct benefits that accompany your lead magnet.