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How To Advertise On Facebook in 2021

In this guide, we’ll walk you through everything you need to know about advertising on Facebook in a new world post-Covid-19. We will be going through planning your first Facebook ad, advanced strategies, and of course drop some golden nuggets that no one ever mentions.


Facebook advertising is an important channel that any business can use to connect with their audience. Facebook has 2.5 billion monthly users and Instagram has about 1 billion which means that your clients are on Facebook and Instagram.


Connecting organically with fans has become extremely difficult based on the algorithm and high levels of competition. Not to worry though, Facebook has a micro-targeting feature within its Ads Manager that allows you to reach your exact target audience - this means only potential clients would see your ads and that lowers your cost per conversion.


That’s great for your budget, conversion rates, and an overall great social marketing media strategy. You only pay to reach the most valuable potential customers through geo-location targeting and interest targeting.

In order to get the best results possible on the platform, it is important to understand the different Facebook ad types and options before you dive in. In this guide, we will be walking you through everything you need to know, from planning your first Facebook ad, advanced strategies, and of course mention some promised golden nuggets.

Table of contents

Types of Facebook ads

Step-by-step to advertise on Facebook

Facebook ad Dimensions

5 tips for Killer Facebook ads


Bonus: Facebook Ads Course that teaches you how to turn Facebook traffic into sales by setting your ads up the right way


Types of Facebook ads

Image ads

Image ads are static images that show up on people's feeds as a sponsored post. What these images can include is a lot of meaning as well as a product or service and a call to action in order to introduce people to your funnel and business. These ads are typically used for brand awareness or to introduce a limited-time offer such as the ad below we created for our friends at F45!




Video ads



Video ads are similar to photo ads in the aspect that there is one piece of content that a person consumes. Video ads are great because not only can you introduce an offer or your business to a certain prospect but you can also show them your vision through video and sound. This type of Facebook ad is very effective at getting your point across to your potential client and could be used in a variety of ways. The nice part about these ads is that if someone had watched a certain percentage of your video that means that they have shown interest so if this person falls off your funnel you can easily retarget that person instead of losing them!


Carousel ads


The carousel ad is a photo or video ad that you can swipe through such as the one below this paragraph showing the carousel ad we built for our friends at a 45. Carousel ads are very powerful because you get to show multiple pieces of content in an interactive way where you can engage with your potential client by having them go through the content you want to show them. Carousel ads can be used to show off multiple products or multiple photos of one product which is great to boost either brand exposure or a single product or service exposure!



Story ads

Story ads are a great way to get in front of your potential clients while they're sitting and relaxing on the phone watching stories. About 72% of Millenials won’t rotate their phones to watch widescreen videos which is why meeting them on fullscreen online real estate makes an impact towards conversions. These are short videos that are typically taken in a portrait format so it is content that is extremely easy to consume and it's typically less than 30 seconds long. Sorry I can also use the fan-favorite swipe up feature in order to send people over to your landing page or website in a very quick and easy motion. Another example of our collaboration with F45 is the story ad below. If you decide to use story ads make sure to make them high-quality, engaging, and powerful.




Conversion ads

Conversion ads Are aimed to complete a task that you would like your potential clients to do whether it is to check out on your website, become a lead for much more. This campaign category is great because it will target people that are likely to do this action. With the use of this campaign goal and the right ad, you can have a very profitable funnel on your hands. These types of ads typically have a call to action that says "shop now", "learn more", "claim offer".

Lead ads

Lead ads are great for capturing information since Facebook nowadays auto-populates their phone number email and simple things such as their city location or other categories that your business might require from your clients. Typically lead form ads decrease the cost of generating a lead for most businesses by about 60%. This is a great tool in order to collect people's information and get in contact with them to show them what you have to offer. With the right targeting lead ads are extremely useful for a lot of business models since not only does a decrease in the cost of generating a lead but it also decreases the time you spend per client since they are already prequalified to work with you.

Messenger ads

Did you know that about 1.3 billion people use messenger every single month? A super easy and convenient way to get in front of your target audience is by creating a messenger ad. This was the most powerful tool that Facebook provided us in 2020 and is likely to go on in 2021. This is because this feature allows you to automate the first set of messages in order to create that human to human interaction that has been lacking ever since Covid-19 stopped us from being able to do so.

Bonus: Facebook Ads Course that teaches you how to turn Facebook traffic into sales by setting your ads up the right way


Step-by-step to advertise on Facebook

Prior to starting any form of advertising, you need to have a Facebook business page. Most people already have this but if not don't hesitate to add it to your to do list! After that, you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign.