To remain competitive, businesses must find cost-effective solutions to keep up with consumer demand. This has led to an explosion in the number of eCommerce stores, with an estimated 12 to 24 million now operating worldwide. With eCommerce stores offering convenience, cost savings, and a wide variety of products, businesses must continue to innovate to remain profitable and ensure their business continuity.
As eCommerce continues to grow, more and more businesses are turning to digital channels to increase their brand visibility and awareness. It was clear that companies that had a digital marketing strategy were in a better position to thrive during the pandemic than those who do not. This holds true now and will continue to be true in the post-pandemic world.
In 2023, it is even more important for eCommerce brands to focus on their digital presence and ensure that they are standing out from the competition. A comprehensive digital marketing strategy is essential to ensure that a company's brand is visible and recognizable online. Without it, companies are likely to miss out on potential customers and opportunities.
At GenTech Marketing, we understand investing in a diverse range of marketing strategies is essential for building an effective eCommerce brand awareness campaign. Short-term tactics such as pay-per-click (PPC) and remarketing campaigns can quickly draw the attention of customers, while long-term strategies such as SEO-focused content and blogging can help to build a more sustainable and powerful presence in the industry. By combining both short and long-term tactics, eCommerce businesses can benefit from a steady stream of customers and an authoritative brand.
Also, short-form video content will be an invaluable asset for any brand's marketing strategy. Platforms such as TikTok, Instagram Reels, and YouTube Shorts will be key for engaging with audiences and creating a buzz around products and services. Short videos, with their easy accessibility, provide an incredibly powerful tool to reach a wide range of potential customers and create an effective, memorable impression. With the right approach and creative content, short-form video content is sure to be a major part of any brand's marketing strategy in 2023.
By staying ahead of the curve and monitoring marketing and branding trends in 2023, businesses can ensure their digital strategies are up-to-date and effective. Incorporating the latest trends into a digital plan can give businesses an edge over their competitors and help them thrive in the long run.
As e-commerce becomes increasingly competitive, brands need to focus on visibility and awareness in 2023. Here are some tips to help you build a digital marketing strategy that stands out and increases visibility for your e-commerce brand:
What is eCommerce Branding?
E-commerce branding is essential for any business that wants to stand out in the online marketplace. With so many e-commerce websites competing for attention, it's critical to have a strategy for creating a strong and positive brand image for your products and services. A successful e-commerce branding strategy should not only make your business recognizable, but also build relationships with customers, foster loyalty, and meet their expectations. An effective e-commerce branding strategy can help you stand out in the crowded online marketplace and gain a competitive advantage.
If you want to stand out from the competition in the online space, it is essential to create a unique identity for your e-commerce business. This means more than just selling the same product as everyone else. Customers will recognize you and appreciate your brand if you focus on creating an online presence that is unique and tailored to them. Building a strong online brand identity is an ongoing process that involves creating an emotional connection with customers. This can be done by highlighting your values, mission, and what sets you apart from other brands. When customers understand and connect with your brand, it helps to build trust and loyalty. Developing a brand identity is essential in today's crowded online environment and should be a key part of your retail visibility strategy.
Brand Visibility vs. Brand Awareness
Brand visibility is an important element of brand awareness, as it measures how recognizable your brand is in comparison to its competitors and the industry as a whole. The way you measure brand visibility can be different from how you measure other metrics such as market share or search results. It should be calculated on a channel-by-channel basis, rather than looking at it as one aggregate figure. This way, you can have a separate visibility number for each channel, such as search engine visibility, social media visibility, and so on. Brand visibility should be seen as something that needs to be improved over time, rather than a static figure that is simply compared.
Brand visibility and brand awareness are closely intertwined concepts, as they both strive to measure the public's perception of a brand. Brand awareness looks at the extent to which an audience is familiar with a brand, while brand visibility looks at how visible a brand is in the public space. A brand with high visibility is easily recognizable and remembered by the public. To increase visibility, brands must employ a variety of tactics such as advertising, public relations, and other marketing strategies. By increasing visibility, a brand can make a larger impact on its potential customers, resulting in increased brand recognition and loyalty.
Importance of Brand Awareness for eCommerce Businesses
Brand awareness is a key component to success for eCommerce businesses. Having a recognizable brand name and a distinct identity can play a crucial role in customer acquisition and retention. It can be the difference between customers remembering and returning to your business or forgetting about it altogether.
Brand awareness can also have a significant impact on your website’s search engine optimization (SEO) efforts, as customers are more likely to search for brands they recognize and trust. Additionally, when customers recognize and trust your brand, they are more likely to convert, making brand awareness essential for business growth.
To build brand awareness, eCommerce businesses should focus on establishing a unique brand identity, creating targeted campaigns, and engaging with customers on social media. Businesses need to create and share compelling stories about their products. By delivering the right story to the right people at the right time, businesses can build brand recognition, increase overall brand value, and maximize customer loyalty. Ultimately, the goal is to create a narrative that customers can invest in, one that will make them more likely to purchase a product or service.
Here are the ways to increase brand visibility and awareness in 2023:
Mobile Search Engine Optimization (SEO)
In 2023, it is projected that over 60.66% of web traffic will come from mobile users. This increase in mobile web browsing is directly linked to an increase in mobile shopping, making it essential for businesses to optimize their web presence for mobile devices. If your website is not designed for mobile devices, this can lead to a customer choosing a competitor instead. To ensure customer satisfaction and increased searchability, creating content specific to mobile devices is essential. Optimizing your website for mobile users provides them with an intuitive navigation experience and guarantees that your website does not lose customers due to a slow or poorly designed interface.
Blogging and Guest Posting
In addition to brand messaging and blogging, guest posting is a great way to reach a wider audience and build brand authority. Writing content for websites other than your own with SEO keywords and phrases in mind can drive more traffic to your store. When done consistently, this method of content creation will help to establish your brand as a leader in your industry, reinforce your brand values and ethos, and result in increased brand visibility and awareness. Although it may take time to see results, this strategy is essential for keeping your brand front-of-mind with current customers and generating new leads.
By utilizing email marketing, engaging with consumers who have interacted with your brand in the past becomes easier. This kind of personalized communication helps to build customer loyalty, as well as maintain brand awareness. Utilizing data segmentation to target specific individuals with the right kind of content and products, tailored to their interests, will help to create a more enjoyable experience for your customers. This will not only result in more website visits and purchases but also drive customer retention, as users are more likely to come back when they know that they are receiving content that is relevant to them.
Paid Social Media
A brand's carefully-crafted social media presence that resonates with its audience can be further enhanced with the implementation of paid social ads. By strategically targeting your desired demographic on platforms such as Instagram and Facebook, you can gain more exposure, encouraging people to follow your accounts and potentially even driving them to your website. Paid social media advertising is an effective way to increase brand awareness and reach a greater audience than ever before. At GenTech we specialize in paid advertisements and can help your brand grow.
The digital landscape is constantly evolving and staying ahead of the game is essential to success in 2023 and beyond. A well-thought-out digital marketing strategy should be data-driven, and creative, and leverage the latest technologies to reach your target audience. It doesn't need to be overwhelming; even small steps can be taken to start building a strong digital presence. Although, it is essential that eCommerce brands remain ahead of the curve and take advantage of the many digital opportunities available to them.
At GenTech Marketing, we have an abundance of experience in formulating digital strategies that will help to take your business to the next level. Our ability to maximize your return on ad spend and scale your business revenue through paid ads is unparalleled. If you're ready to take advantage of our expertise in brand awareness, we would love to hear more about how we can help you grow your business.
Interested in growing your online business? Join our Facebook group!
To grow your business with GenTech Marketing, Schedule a call with us!