Do's and Dont's of Paid Social Media Advertising
We help companies of all sizes grow faster, think bigger, and convert better through paid social media advertising. If you can execute it right, you will see a great return on your investment!
So, what are the do’s and don’ts of social media advertising?
Do Use Catalog Ads
Product catalog ads are shoppable formats designed to showcase the products, services, or experiences you sell online. The advantages of catalog marketing is that it increases brand visibility and awareness and maximizes profits of online marketing campaigns. The catalog ads simplify results tracking and provide audience targeting opportunities.
The great thing about catalog ads is that they automatically show relevant items from your catalog to people based on their interests, intent and actions online. Catalog ads allow you to reach more shoppers, retarget shoppers who have abandoned cart and remind them of the products they’ve viewed, but haven’t yet bought. To run them effectively, you'll need to connect your catalog to your Meta Pixel.
Do Have A Clear Call to Action (CTA)
A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Once you gain attention with your ads, get users to click! Position the call to action (CTA) in a place that is easy to notice and directs them to the exact action in order to close the deal.
But, what is a good call to action? A good call to action promotes a HIGH value, yet is low risk for your audience. This employs a zero-pressure approach, making the offer a no-brainer!!
Do Use Video Ads
Video ads have higher engagement! Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
Video advertising allows marketers to reach consumers through a wide range of video formats, working across multiple devices and channels. The ads play at different times and use various targeting methods.
Do Take Advantage of Lookalike Audiences