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How GenTech Marketing Turned $35K into $212K Through Facebook Ads: Case Study

Updated: Apr 17


The Poker Depot is the #1 online source for custom poker chips for casinos, poker rooms, consumers and corporate clients. They offer fully customized clay and ceramic poker chips made in the USA, available in various degrees of customization and security.

The Poker Depot is an e-commerce website for all your custom playing card & poker chip needs! Their state of the art design platform allows users to make customized poker chips from one of their many templates, or to build personalized poker chips from scratch! Initially, Poker Depot was only running Google Ads and not seeing the results that they intended.

With GenTech Marketing being the industry leaders in generating sales and leads through Facebook Ads, Poker Depot reached out to us when they decided to scale their business. Poker Depot came to GenTech Marketing to increase lead generation, improve conversion rates, increase sales and revenue, and grow their presence on social media.

The Process:

First, GenTech Marketing's team set up the Poker Depot's Facebook pixels properly and connected those to the Poker Depot website. By doing so, we are able to ensure their ads are seen by the people who are most likely to take the desired action. These pixels allow us to improve the Facebook ad conversion rate and get better ROI for Poker Depot.

To accomplish these goals, GenTech Marketing's team utilized our multi-platform certified ad manager to show the Poker Depot's ads to the right audience, on the right platform, at the right time. The GenTech Marketing team utilized conversion Facebook Ads because they are a very powerful tool that exchanges money for attention! The conversion goals are for consumers to add to cart and purchase from the Poker Depot's website. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing.

The strategies we use in our Facebook ads are a good quality picture, an offer, a hook, and an urgent call to action! GenTech uses psychological terminology which incentivized people to click on our ads by using certain keywords and techniques. Additionally, we incentivize people to buy the products by creating a sense of urgency, without seeming 'spammy'.

​​The Results:

The Poker Depot spent $35,000 on Facebook ads through GenTech Marketing to generate over $212,000 in purchases. The conversion ads generated 1,000 add to carts and over 600 purchases. ROAS is the amount of revenue your business earns for each dollar it spends on advertising. The return on ad spend for the Poker Depot is 6.06x on average.

The Facebook conversion ads that we run grow sales by getting people to complete transactions on your website, prompt an action like adding an item to a shopping cart, and increase traffic by encouraging people to visit your post-click landing page.

GenTech Marketing is a results driven agency. When we say ‘result driven’, we’re talking about an agency that: has systems in place to monitor the websites and other deliverables it creates, knows how to gauge success and respond to downward trends, and has a proven track record of successful execution.

Get Started Today:

Working with GenTech Marketing, the best marketing agency in Tampa, Florida, we always go above and beyond for our clients to make sure you are getting the highest return on investment. We will never recommend a service that is not worthy of your investment. We consider your business as if it was our own. Having been in the industry for 7 years, we know what works and what doesn't. Our experts are able to advise you on the strategies that we have found to work for other businesses in your industry so that you are not wasting your time and money with "testing".

If you have been thinking about growing your business, but aren't sure where to start, let's hop on a 30 minute discovery call! This is a no pressure call to go over your current strategies and your goals. The worst that can happen is that you learn some new marketing strategies and implement them yourselves, but the upside is that we are a good fit and we can scale your business and help you reach your business goals!

Click here to schedule a call today. We are excited to speak with you!


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