Updated: May 11
CBL Hoop City is a company that organizes a National Recreational Basketball League. CBL Hoop City offers their audience an opportunity to play in the adult basketball league in the United States. This gives recreational leagues and pickup basketball players a national platform and opportunity to showcase their love and passion for the game!
CBL Hoop City came to GenTech Marketing to run their Facebook ads and manage their Instagram account. Their goals for this partnership were to grow their business, gain Instagram followers, and increase lead generation.
As a small business owner, he wanted to grow his business and understand the importance of social media, but not having to deal with the headache! Instead, he partnered with GenTech because he trusts us to take his business to the next level.
With GenTech Marketing being the industry leaders in lead generation and brand recognition through ads, CBL Hoop City came to us to grow their Instagram following and for effective lead generation!
Once GenTech Marketing onboarded CBL Hoop City and had an understanding of their business, we took over their ads account and started our process! When coming to GenTech Marketing, CBL Hoop City only had about 200 Instagram followers and were not generating as many leads as they wanted.
We have spent about $10,000 on two main campaigns: a lead generation campaign and direct message campaign. GenTech utilized Click to Instagram Direct ads that start a chat conversation in your Instagram direct messages when someone in your target audience clicks on your ad. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business. Our target audience is players and team owners.
To accomplish these goals, GenTech Marketing’s team utilized our multi-platform strategy to show CBL Hoop City's ads to the right audience, on the right platform, at the right time. As a results focused marketing agency, we are dedicated to growing sales, leads and overcoming any business plateaus! And that is exactly what we did.
After managing CBL Hoop City’s Instagram for about a year, we have increased their Instagram from 200 to 12.8k followers.
In the past 3 months working with CBL Hoop City, their Instagram account has reached 4.9M accounts and engaged 608K accounts. Over 28% of that engaged audience is located in the United States. We have accomplished this type of reach by posting viral Instagram reels and our marketing campaigns. Several of these viral Instagram reels have been viewed over 700K times and reach hundreds of thousands of accounts daily. The most viral reel has been viewed almost 1M times!
Regarding the marketing campaigns, the click to message campaign reached 101,856 accounts and converted 554 conversations in CBL’s Instagram direct messages. The lead generation campaign reached 739,748 accounts and generated 6,521 leads, which means each lead only cost $1.27.
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