Case Study: CBL Hoop City

Updated: May 11


Background:

CBL Hoop City is a company that organizes a National Recreational Basketball League. CBL Hoop City offers their audience an opportunity to play in the adult basketball league in the United States. This gives recreational leagues and pickup basketball players a national platform and opportunity to showcase their love and passion for the game!

CBL Hoop City came to GenTech Marketing to run their Facebook ads and manage their Instagram account. Their goals for this partnership were to grow their business, gain Instagram followers, and increase lead generation.

As a small business owner, he wanted to grow his business and understand the importance of social media, but not having to deal with the headache! Instead, he partnered with GenTech because he trusts us to take his business to the next level.

With GenTech Marketing being the industry leaders in lead generation and brand recognition through ads, CBL Hoop City came to us to grow their Instagram following and for effective lead generation!


The Process:

Once GenTech Marketing onboarded CBL Hoop City and had an understanding of their business, we took over their ads account and started our process! When coming to GenTech Marketing, CBL Hoop City only had about 200 Instagram followers and were not generating as many leads as they wanted.

We have spent about $10,000 on two main campaigns: a lead generation campaign and direct message campaign. GenTech utilized Click to Instagram Direct ads that start a chat conversation in your Instagram direct messages when someone in your target audience clicks on your ad. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business. Our target audience is players and team owners.


To accomplish these goals, GenTech Marketing’s team utilized our multi-platform strategy to show CBL Hoop City's ads to the right audience, on the right platform, at the right time. As a results focused marketing agency, we are dedicated to growing sales, leads and overcoming any business plateaus! And that is exactly what we did.


The Results:

After managing CBL Hoop City’s Instagram for about a year, we have increased their Instagram from 200 to 12.8k followers.

In the past 3 months working with CBL Hoop City, their Instagram account has reached 4.9M accounts and engaged 608K accounts. Over 28% of that engaged audience is located in the United States. We have accomplished this type of reach by posting viral Instagram reels and our marketing campaigns. Several of these viral Instagram reels have been viewed over 700K times and reach hundreds of thousands of accounts daily. The most viral reel has been viewed almost 1M times!


Regarding the marketing campaigns, the click to message campaign reached 101,856 accounts and converted 554 conversations in CBL’s Instagram direct messages. The lead generation campaign reached 739,748 accounts and generated 6,521 leads, which means each lead only cost $1.27.


Get Started Today:

Working with GenTech Marketing, we always go above and beyond for our clients to make sure you are getting the highest return on investment. We will never recommend a service that is not worthy of your investment. We consider your business as if it was our own. Having been in the industry for 7 years, we know what works and what doesn't. Our experts are able to advise you on the strategies that we have found to work for other businesses in your industry so that you are not wasting your time and money with "testing".

If you have been thinking about growing your business, but aren't sure where to start, let's hop on a 30 minute discovery call! This is a no pressure call to go over your current strategies and your goals. The worst that can happen is that you learn some new marketing strategies and implement them yourselves but the upside is that we are a good fit and we can scale your business and help you reach your business goals!

Click here to schedule a call today. We are excited to speak with you!