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There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics.

Any modern practice that wants to get ahead in the current digital environment will need to adopt digital marketing tactics as part of its overall strategy. This does not mean you have to ignore the traditional print ads, especially if your practice is seeing a great response from these types of ads. However, by leveraging digital marketing tactics in combination with traditional marketing strategies, your practice can start to optimize the ad campaigns for maximum results.

However, do not take just our word for it! Industry statistics show that digital marketing does work, regardless of your specialty or practice size.

Here are the top seven reasons your practice needs digital marketing to attract new leads, connect with patients and close more sales:

1. More patients are online

The internet and social media networks are reshaping the way potential patients search for their healthcare provider. According to a survey in 2016, nearly 54 percent of customers search for a local doctor online on a weekly or monthly basis. This figure is likely to grow by 2020, reflecting the increasing time spent by patients online. So, as a medical practitioner, would it be a wise decision to let go of ever-increasing online opportunities? No matter what specialty your practice operates in, it is critical to creating an online image that appeals to potential and existing patients. At the end of the day, you want to attract more patients both through the online and print media. So why not capitalize on your online presence?

2. Easier to target the right audience

Gone are the days when a one-size-fits-all approach seemed the best. Today’s digital era demands a customized and precise marketing strategy. For every product or service, there is a customer out there. How do you find these potential customers and pitch your offerings? Digital marketing is the answer! With plenty of online channels and social media platforms, you can target markets and specific groups of an audience anywhere across the globe. For Instance, Facebook, Instagram and Twitter allow you to search for specific groups based on demographics, interests and more. This means you can advertise and promote your practice to the right customers and improve your leads potential.

3. Digital marketing is cost-effective

Not all practices have significant marketing budgets. Smaller practices seem to struggle the most when it comes to allocating funds for marketing activities, which makes competition seem unfair. However, digital marketing has leveled the playing field for everyone. The world of the Internet offers equal opportunities to all practices, regardless of their size, budget or location. All you need to do is find the relevant tools and services such as local online listing management, content marketing, search engine optimization (SEO) and social media marketing to position your medical practice online. Traditional advertising mediums such as television and newspapers can cost you a fortune and may not be impactful. However, digital marketing is not only cost-effective but offers a wider reach across the globe.

Facebook Ad Analytics example: