A successful business depends on a good business message. Careful attention and extra planning are required when you want to communicate your business message to customers. When we develop the business message for our clients, we break it down to 3 sections.
1. Who is your target market
2. How can you help them solve an issue
3. What will you use to help them
Lack of an effective message can cost you a lot of lost business. You don't have the resources to lose out on business, especially if you are just starting off. You must ensure that your business message is not confusing. In most cases, you only have one chance to convert your visitors.
Your business message should be able to effectively communicate your business strategy on how you can resolve your client's pain points. Your target audience must be convinced to buy your products or services over your competitors. The only way to do this is by making your business message so targeted that they say "this is me". They must see themselves in your business message.
Following are five ways to make your business message truly effective:
1. Simple Yet Informative
A successful business message is easy to understand and straightforward. Use words that your target audience will understand.
A complicated business message causes your visitors to become uninterested. You have about 10 seconds to get your visitors attention and convince them that you are the right company for their pain points. You should keep it short yet informative. Provide your audience with the necessary information; however, there is no need to get into too much details. I recommend to keep the message between 5 to 9 words long.
2. Omni-Channel and Seamless Experience
One thing that you should never ignore is the different channels that your customers use to buy your products or services. Every channel has its own lingo. It is important to match the tone of your message to the platform you are using to reach your target audience. For example, your business message on Instagram will be much more simple and short than on LinkedIn.
You might be wondering, do I need to be actively present on all social media platforms... You do! But you only need to pick one or two platforms to dominate on. The other platforms should be directing the users to your primary ones. The online presence of your company should be everywhere, and it should be very consistent. It will increase the chances of your business message reaching your target audience. Luckily, there are different softwares and automation tools that can help you stay active on the different platforms.
3. Understand Your Audience
Understanding your audience is vital in order to create a successful business message. You must know who you are talking to.
You should know their:
If you do not take the time to create a business message optimized for your target audience, you might as well not even create one!
The more you know about your target audience, the more you will be able to communicate your business message to them. You will be able to choose the words they understand. It makes a big difference when your business message contains the wordings that people find appealing and valuable.
Your aim should be to educate your target audience, but you can't educate them unless you know what they need to be educated on. Your message must help them understand why your products or services are the best choice for them.
4. The Story
People love hearing stories. This is why telling your audience an interesting story is one of the most effective ways to communicate your business message.
Did you know that people get convinced by stories more than by facts!
You catch the attention of your audience when your business message is telling them an
interesting story which is related to your business and how it brought a huge change in
The goal of your story should be optimized so that your listeners see themselves in the story and imagine how great their life will be after they use your service. When you build this image in their head, you have already closed him!