Updated: Jan 23, 2018
Today you are going to see some of my favorite social media strategies in action…
…social media strategies that will help you increase your clientele and revenue.
According to Forbes, industry data shows that privately held doctor’s (medical doctors, dentists, chiropractors, etc.) offices have seen steady but moderate sales growth and above-average profitability over the past few years.
It’s my goal for you to be included in that growth.
Let’s dive right in.
#1: Use Local Ad Targeting To Reach 100% of Your Customer Base
Facebook ads work for Doctors for one reason:
Facebook ads are super easy to find your exact target demographic, no matter the location.
Have you looked at Facebook’s location targeting options lately?
You can target by country, state/province, city, ZIP, DMA…
You are seeing that correctly.
You can use Facebook to target people within a set amount of miles from a particular address.
Your office is located at 555 more revenue lane.
Why not run ads at those who live near you?
This target audience is more familiar with your brand, because they pass by your office every day.
Facebook targeting within 1 mile of our office
Imagine how excited that audience will be to see a coupon on Facebook for the doctor’s office they see everyday – and have been meaning to visit.
Does this sound like something you would like to implement for your business?
Let’s keep going…
#2: Target Potential Customers Based On Income
Being able to retain clients is a big part of building a sustainable company.
Sometimes, the challenge is not finding those who need your service.
Often, the challenge is finding those who can afford your servi