2018 Instagram Updates You Need To Know About To Grow Your Business
When it comes to Instagram updates, we’ll sometimes get one big new feature (if we’re lucky) and a lot of little ones.
That is not what happened this year.
In June and very late May, we’ve got four new really big updates that will majorly impact how we’re marketing on Instagram.
Each is significant, ranging from news about the algorithm to the much-talked-about IGTV (yes, that’s Instagram Tv!).
In this update, we’re going to go in-depth into each one, taking a look at how to use the new features and what they mean for your business.
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Let’s start with the star of the show this month: Instagram Tv or, as you’ll learn to call it, IGTV.
#1 – Welcome IGTV
IGTV is a new stand-alone app that can be accessed on its own or from within Instagram.
It just rolled out last week, and it allows content creators to upload videos up to an hour long and share them on this platform.
When I heard about this, my first thought was “Awesome. Hour-long videos on Instagram.” Then I thought “Who would use that? We already have YouTube.” But then I thought about Instagram’s Snapchat-takeover, and I reconsidered.
This app is going to prioritize long-form video content that’s vertical and full-screen, kind of like a much longer Story.
Because it integrates with Instagram, your followers can be