Apartment Building

The Brooklyn Riverside Apartment Marketing Case Study

Increase Your Occupancy Rate With GenTech Marketing

Technology has completely transformed real estate and, in particular, the apartment rental industry. The days of relationship selling have passed. “More than 90 percent of people looking for their next living situation are searching online first and more than 60 percent are looking on mobile.” This requires a strong brand presence, micro-targeted digital marketing, real time customer service, and top-notch reputation management.

455 K

30 K

4 %

Impressions on Social
Ad Link Clicks
Increase in Occupancy Rate
Project Detail

The asset management group for The Brooklyn Riverside Apartments approached the GenTech Marketing team when the apartment complex started losing residents and their occupancy rate dropped to 75%. They had a brand new website with no traffic and a lot of apartments to rent.

We implemented our apartment marketing strategy to grow their website traffic, increase their leads, and overall occupancy rate. At the time, The Brooklyn Apartments had a Facebook and Instagram account, but were not implementing ads or generating leads through their platforms. They decided to put 100% of their marketing budget into digital marketing and saw returns within the first month. 

GenTech Formula

The GenTech Formula is designed to perform optimally with the ads collect enough data to optimize themselves for the best conversion rate. Using Social Media ads, our team is capable of targeting a specific demographic that fits your needs.


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